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Senior Marketing Manager - Large-Scale Expo
45,000 - 55,000 + Bonus + Company Benefits
Hybrid Working
London
High growth media events business seeks highly talented Senior Marketing Manager to lead across their flagship legal expo which attracts and audience of over 5000 people.
Our client is a major disruptor in the legal events market, curating large-scale, industry leading must attend legal and tech focused exhibitions.
Due to rapid growth across the business the need has arisen to hire a Senior Marketing Manager who will undertake key marketing responsibilities across the business.
The Senior Marketing Manager will help to plan, organise and execute innovative marketing campaigns primarily across a mix of integrated solutions ranging from email campaigns, partnerships and social.
The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget.
The ideal candidate will have a strong track record in event marketing, brilliant attention to detail, highly creative and an excellent team player with the ability to manage multiple projects to a high standard.
Crucially, we are also looking for someone who is naturally curious and inquisitive, out going and enjoys networking. There will be scope in this role to attend events and meet with the industry.
This role requires someone who is excellent with excel, CRM's and is data driven - proven experience of tracking results is a must for this role.
Key Responsibilities: Marketing Manager
- Planning and delivering cross-channel digital marketing campaigns for high-growth events (ideally expos)
- Assisting with the design, production and distribution of all promotional materials relating to the portfolio
- Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
- Using digital channels and technologies to enhance the online presence of the business
- Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
- Continuous analysis and evaluation of marketing campaigns to improve performance
Key Knowledge & Skills Required:
- 3 years + in event marketing - ideally large-scale exhibitions
- Solid understanding of the digital media landscape
- Strategic mindset
- Proven ability to learn new tools and software quickly and independently
- Strong experience in areas including insight development and audience segmentation
- Literate and numerate with exemplary verbal and written English
- Proficient in Microsoft Office programmes
- Experience using a CRM system such as Pardot or Salesforce
- Experience using a website CMS
- In depth knowledge of marketing performance metrics
Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.
Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
