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Digital Graphics Manager
Loughborough
30-37k
VR/10441
A fantastic opportunity has arisen for a skilled creative marketer to support the digital marketing for a well-established events company and their clients.
The DGM will work alongside the Account Managers and Account Directors. The successful candidate will play a crucial role in developing and executing online strategies to drive programme awareness, engagement, and conversions.
Role and responsibilities:
- Creating design concepts using InDesign and Photoshop
- Designing engaging and user-friendly content for websites, email & internal comms, while maintaining programme brand consistency & optimising for mobile & web.
- Creating digital marketing assets such as websites, emails, presentations, promotional banners, animation, video, sales pitches, social media graphics, online ads, email templates to support marketing campaigns.
- Supporting the Account Managers with digital promotions and campaigns, in line with the marketing strategy
- Developing creative concepts for digital, print and presentation.
- Research, planning, ideas and execution of marketing campaigns across multiple channels (email, direct mail, in-platform, social media, events)
- Deploying and managing email campaigns
- Uploading content to the websites using our CMS: dynamic functional controls, HTML, images, copy
- Managing social media updates, activity and growth on LinkedIn, X, Instagram & Facebook
- Attend face-to-face meetings where necessary
- Developing & executing campaign communications plans
- Monitoring campaign data & providing analysis for digital marketing activity
Skills & experience required:
- A Digital Marketing Related or Digital Graphics & Communication Degree or similar
- 3+ years relevant digital marketing experience (in-house or agency)
- Creative, an eye for great design
- Strong knowledge of HTML and CSS, Animation / GIF used in Email, Web, social media
- Experience of working with Website Content Management Packages, email systems (for example Mailchimp) & social media platforms
- 2D Animation, Motion Graphics, Video Editing
- Email Marketing, SEO, AdWords and Tag Manager
- High level of computer literacy including InDesign, Adobe Suite (Illustrator, InDesign, Photoshop, Premier), Litmus, MS Word, Excel and PowerPoint
- Tenacious, creative, enthusiastic, highly motivated, energetic and passionate - full of new ideas
- Strong team player, whilst able to take direction and produce results independently
- Positive and adaptable approach to problem solving
- Good analytical skills, an eye for detail and a strong focus on accuracy
