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Marketing Account Manager
Loughborough
30-37k
VR/10441
A fantastic opportunity has arisen for a skilled account manager with a background in marketing and comms to project manage a variety of client programmes and plans.
The primary focus of the position is on Client Account Management and driving digital communications.
Your role will involve:
- Each aspect of the campaign is project managed by the Account Manager, with support from the Account Director and subject experts.
- This includes a review of the initial data target & reward structure, design, website creation, content management, registrations, comms plan including email, SMS, Social Media and other channels.
- The Account Manager will work with the Data & Insight Team for data, the Website, Email & Graphics Manager (in-house & freelance) for the comms
- Implementation: general project management, website development (bespoke or platform), content management and administration support on client programs
- Client management: managing requests from clients, taking briefs, presenting ideas & sharing programme updates & reporting insight to drive each programme forward.
- Creative: liaise with designers to help develop creative concepts digitally and in print, set up and update website content (copy, images, videos) using our content management system
- Communications: Create and manage effective communication plans across digital and print. To include design direction, email template set up, web page set up (basic HTML understanding), content and scheduling of communications.
- Data management: verifying data, interrogating and testing to ensure data received meets the requirements for the programme.
- Budget Management of each programme managed with commercial focus to drive GP on accounts
- Attend and lead appropriate face-to-face meetings as and when required
You will be the ideal candidate due to your:
- Previous account management experience ideally within an agency
- Experienced in marketing and digital communications
- Experience in social media, email marketing, website management
- Enthusiastic, self-motivated, strong interpersonal skills internally, clients and suppliers
- Able to work as part of a team to deliver and share knowledge
- Excellent communication and presentation skills
- Good understanding of excel and data analysis
- Commercially aware and customer-focused
- Knowledge of digital marketing techniques
- Excellent project management & time management skills
- Possessing an eye for detail and strong focus on accuracy
- Thirst for innovation
- Excellent time management and organisational skills
- Positive and adaptable approach to problem solving
