Back to search
- Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the client
- Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
- Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
- Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands’ tone of voice guidelines.
- Optimise email templates for maximum impact and deliverability.
- Oversee and continuously improve the customer journey.
- Monitor email performance metrics, and revenue generated, and use insights to optimise campaign effectiveness.
- Stay up to date with email marketing best practices, industry trends, and regulations.
- Event & exhibition management and co-ordination
- Co-ordinating key catalogue and brochure production (on/off line) through all stages including: product selection, pagination planning, creative stages and final print.
- HND or Degree (Marketing desirable)
- Understanding of CRM
- Experience using ESPs
- Exceptional creative writing with impeccable spelling and grammar
- A/B testing and experimentation to improve email content, subject lines, and calls to action
- Has a flexible approach to achieve deadlines and/or company/team objectives
- Self-motivated and seeks to be challenged and stretched
- Excellent understanding of internal and external customer needs
- Full clean driving licence
