On behalf of my client, I am seeking an E-Marketing & Events Executive to join their team. This role is responsible for planning, developing, and executing e-marketing campaigns to drive engagement, increase sales, and enhance customer retention. Additionally, the role involves managing and coordinating events and catalogue production.

Location: East Suffolk

Job Type: Full-time 8:30-5pm and fully office based (no hybrid working)

Salary: Circa 34k DOE

Full clean Driving license required

Day to Day of the role:

Develop and execute email marketing strategies to drive retention, win back customers, nurture leads, and promote products.
Create compelling and personalised email content using templates, with a focus on copywriting and asset coordination.
Segment email lists based on customer data and behaviour to deliver targeted messaging.
Manage and develop content plans, writing effective and engaging copy in line with brand guidelines.
Optimise email templates for impact and deliverability.
Oversee and improve the customer journey.
Monitor email performance metrics and use insights to optimise campaign effectiveness.
Stay informed on email marketing best practices and regulations to ensure compliance.
Manage and coordinate events and exhibitions.
Coordinate key catalogue and brochure production through all stages, including product selection, pagination planning, creative stages, and final print.

Required Skills & Qualifications:

Understanding of CRM and experience using ESPs.
B2C Email Marketing
Exceptional creative writing skills with impeccable spelling and grammar.
Experience with A/B testing to improve email content and calls to action.
Strong data analytical skills and attention to detail.
Highly organised with excellent interpersonal and communication skills.
Ability to work independently, use initiative, and maintain a flexible approach to meet deadlines.
Proven experience in a similar role for 5+ years.
Hands-on experience with email marketing and automation.
Proficiency in Word, Excel, PowerPoint, CANVA, and Photoshop.
GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.
HND or Degree in Marketing is desirable.

To apply for the E-Marketing & Events Executive position, please apply online or contact Carol, Senior Marketing Specialist Consultant in the Reed Norwich office for further details.