E-Marketing & Events Executive

On behalf of my client, I am seeking an E-Marketing & Events Executive to join their team. This role is responsible for planning, developing, and executing e-marketing campaigns to drive engagement, increase sales, and enhance customer retention. Additionally, the role involves managing and coordinating events and catalogue production.

Location: East Suffolk

Job Type: Full-time 8:30-5pm and fully office based (no hybrid working)

Salary: Circa 34k DOE

Full clean Driving license required

Day to Day of the role:

• Develop and execute email marketing strategies to drive retention, win back customers, nurture leads, and promote products.
• Create compelling and personalised email content using templates, with a focus on copywriting and asset coordination.
• Segment email lists based on customer data and behaviour to deliver targeted messaging.
• Manage and develop content plans, writing effective and engaging copy in line with brand guidelines.
• Optimise email templates for impact and deliverability.
• Oversee and improve the customer journey.
• Monitor email performance metrics and use insights to optimise campaign effectiveness.
• Stay informed on email marketing best practices and regulations to ensure compliance.
• Manage and coordinate events and exhibitions.
• Coordinate key catalogue and brochure production through all stages, including product selection, pagination planning, creative stages, and final print.

Required Skills & Qualifications:

• Understanding of CRM and experience using ESPs.
• B2C Email Marketing
• Exceptional creative writing skills with impeccable spelling and grammar.
• Experience with A/B testing to improve email content and calls to action.
• Strong data analytical skills and attention to detail.
• Highly organised with excellent interpersonal and communication skills.
• Ability to work independently, use initiative, and maintain a flexible approach to meet deadlines.
• Proven experience in a similar role for 5+ years.
• Hands-on experience with email marketing and automation.
• Proficiency in Word, Excel, PowerPoint, CANVA, and Photoshop.
• GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.
• HND or Degree in Marketing is desirable.

To apply for the E-Marketing & Events Executive position, please apply online or contact Carol, Senior Marketing Specialist Consultant in the Reed Norwich office for further details.