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The Marketing team are pivotal in ensuring that we present the brand to our customers in an inspiring and
authentic way across Europe. We've come a long way from the low cost start up over 25 years ago. The travel
landscape has changed beyond recognition and our customers demand and deserve the very highest standards of
service from us.
We exist to make low-cost travel easy, innovating and looking ahead to deliver the best experience to our customers.
This shapes everything we do from our advertising to our website to changing the way we deal with disruption, to the
way we are challenging the norms of the holidays sector.
The marketing team build and protect the brand, and are transforming the way we attracts customers.
The Marketing Services team is made up of three functions - Brand, Planning and Content.
The combination of theseenable world class marketing by being a centre of excellence, enabling the local marketing teams across Europe to execute world class activity and by representing the wider marketing team by engaging with other business units.
The Brand team are responsible for developing and executing the global brand strategy and platform 'Get Out
There' across all touchpoints. We lead the relationship with our strategic and creative agency and work closely with
them to develop best-in-class campaigns - both brand and sales - and advertising masters. We establish and uphold
brand guidelines and standards, including our tone of voice.
Internally we work very closely with the other functions in the Marketing Services Team, as well as with the local
marketing teams, PR, Insight, digital, media and commercial functions. We also work with a much wider group to
deliver cross functional pan-European plans and assets to the wider business.
JOB ACCOUNTABILITIES
Support the Creative Lead in the codification and evolution of the visual and sonic identity, through clear
guidelines and templates
Act as brand guardian to ensure all comms are compliant with visual identity guidelines and overarching brand
strategy, through consultancy, review and approvals
Collaborating with other teams and departments as they develop communications, to ensure they adhere to our
visual identity, brand strategy and brand licensing agreement
Delivering brand training and check-in clinics to empower other teams to ensure their own work is compliant with
visual identity guidelines
Partnering with the Customer Experience team to ensure all touchpoints, including airport environments, are
compliant with our visual identity and brand strategy
Coordination of the internal brand hub - as a resource for teams to access guidelines, assets and templates
Monitor and reply to emails contacting the brand team, and establishing plans to respond to each project/request
Be the key point of contact for approvals of all printing and merchandising collateral with Cubiquity.
Maintain a clear status list of projects, which is shared with the Creative Lead
KEY SKILLS REQUIRED
Proven experience in brand management, and ensuring adherence to visual identity guidelines through review
and feedback
Experience in delivering training on brand guidelines and standards to enable wider business to ensure
communications are compliant
Proven experience of delivering multiple projects concurrently, to a high standard.
Great communicator with the ability to get on well and get the best out of people providing clear direction and
feedback.
Strong understanding of how branding and creative works
Natural creative judgement and passion for branding and producing innovative and effective creative.
Proactive, independent worker with excellent attention to detail
Organised and good at working cross functionally in a matrixed business with multiple stakeholders.
Team player, willing to share knowledge and discuss approaches and tactics but also able to work
independently
