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Our client is seeking a results driven Marketing Manager to revolutionise their business into a self-sustaining lead generation powerhouse. This role requires a strategic thinker who can harness the full spectrum of marketing and business development tools to ensure 100% of customer enquiries are internally generated.
Marketing Manager Responsibilities:
Database Management
- Develop a strategy to build and maintain a high quality customer database
- Use CRM systems to track customer interactions, engagement and conversion trends
- Design and execute strategies to personalise marketing campaigns
- Analyse data to improve targeting, response rates and retention
Lead Generation / Self Enquiry
- Implement digital and offline strategies to drive inbound enquiries
- Reduce reliance on external lead sources
- Develop content, lead magnets and engagement funnels to attract prospects
- Capitalise on untapped market opportunities
Marketing Strategy
- Oversee a multi-channel marketing strategy including digital marketing (SEO, PPC, email marketing, content marketing, social media etc), offline campaigns and partnerships
- Align marketing efforts with business objectives
- Stay ahead of industry trends
Business Development & Relationship Management
- Develop and execute initiatives to strengthen brand authority and credibility
- Establish partnerships with industry influencers, organisations and networks
- Engage with high-value prospects and key decision-makers
- Lead initiatives that improve customer lifetime value and loyalty
Performance Analysis
- Monitor and report on key analysis including conversion rates, customer acquisition cost and ROI
- A/B test marketing strategies
- Leverage automation and AI driven insights to enhance efficiency
Requirements for the Marketing Manager
-Proven background in marketing, business development or lead generation
- Strong understanding of CRM systems, data analytics and customer segmentation
- Expertise in digital marketing, content strategy and performance marketing
- Strong business acumen
- Ability to implement growth driven strategies
- A passion for innovation, automation and data-driven decision making
**Candidates will need their own transport and live within a sensible commuting distance of Macclesfield**
If you have the skills and experience to take on this Marketing Manager position, we would love to hear from you. Apply now for immediate consideration
