Digital Account Manager (Hybrid Working)

Digital Account Manager - Exciting Opportunity at a Leading B2B Agency!A leading specialist b2b agency based in MediaCityUK is seeking a talented and passionate Digital Account Manager to join their dynamic team. This is a fantastic opportunity for a digital marketing professional looking to progress their career, with the potential to advance to a Senior Digital Account Manager role within 12 months.

About the Agency:This agency is a small but expertly formed agency, known for its specialist team and collaborative approach. They pride themselves on their human-centric approach to B2B marketing, striving to create transformational brands that resonate with people. The team enjoys a flexible work environment, currently working remotely 3 days a week and in their MediaCityUK offices for the remaining time. The agency fosters a strong learning environment with regular knowledge sharing, team offsite days, and lunchtime sessions. They value skills and experience, but equally prioritise personality, attitude, and cultural fit.

About the Role:The agency is looking for a digital marketing whiz with a passion for delivering results. The ideal candidate will have a strong understanding of paid and organic search, website projects, and how to align them with customer journeys to drive conversions. They should be confident across different digital channels and understand what a digital marketing strategy needs to achieve to deliver ROI. This role is perfect for a digital generalist with solid experience in delivering results-driven paid search campaigns. A strong understanding of Google Analytics and AdWords is essential, along with the ability to draft insightful reports and recommendations for continuous improvement.

The Digital Account Manager will be involved in all stages of project development, from brief taking to research, planning, execution, and evaluation. They will also contribute to new business initiatives and client account growth. Line management responsibilities for freelancers and junior team members may be included, focusing on their growth, learning, and mentoring. The role requires delivering effective paid search solutions, ensuring KPIs are met, building client trust, and playing a key role in strategy development and campaign implementation across major networks (Google, LinkedIn, Twitter, Bing, etc.). Social media campaign experience is advantageous but not essential.

Key Responsibilities:

• Contributing to client marketing and communications strategy.
• Managing nominated accounts, adhering to established processes, and ensuring timely, accurate reporting.
• Attending client meetings and presenting proposals and work.
• Managing client accounts commercially, including quote production, profitability management, and invoicing.
• Maintaining client and internal reports using the agency's management system.
• Meeting monthly fee targets and growing client revenue (quarterly targets provided).
• Contributing to new business development, including research, proposal drafting, and presentations.
• Identifying new business opportunities.
• Regularly blogging and mentoring junior team members in blogging.
• Speaking at marketing events.
• Tracking and advising on the latest paid search techniques.
• Managing the optimisation of paid search accounts and campaigns.
• Utilising data and analytics skills, particularly with Excel and Google Analytics/Data Studio.
• Understanding website structure and working with CMSs (e.g., WordPress).
• Collaborating with planning and design experts on UX and CRO.
• Managing the commercial and operational aspects of agency tools and subscriptions.
• Driving digital knowledge sharing within the agency, especially regarding emerging technologies.
• Understanding and ideally having experience with marketing automation platforms (HubSpot, Pardot, etc.).

Skills and Experience Required:

• Minimum of 3 years’ digital marketing experience (ideally b2b) within an agency or in-house environment.
• Excellent communication, project, and time management skills.
• Commercial and strategic thinking abilities.
• Proven writing skills (reports, presentations, proposals).
• Team skills, mentoring, and management commitment.
• Strong IT literacy, including Microsoft Office.
• English, Marketing, or relevant degree, Google AdWords accredited.
• Experience with marketing automation platforms (Marketo, HubSpot, Pardot) or a strong desire to learn.
• Driving licence and own car preferred.
• International project experience and understanding of global campaign structures.

Core Competencies:

• Enthusiasm for creative ideas development.
• Client and service delivery focus.
• Ability to deliver a calm and professional service under pressure.
• Teamwork and collaboration skills.
• Ability to multitask and manage multiple projects.
• Excellent time management and initiative.
• Strong people management and communication skills.
• Passion for the agency's brand and B2B marketing.

Benefits:

• 25 days’ holiday + birthday off
• Laptop and mobile phone allowance
• Flexible remote working (subject to client requirements)
• Further benefits after 1 year of continuous service (PMI, contributory pension).

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the? very best with their job search.?