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E-commerce Data Analyst (Contract)
A new opportunity for an e-commerce Data Analyst to join a global e-commerce business in the Beauty sector who sell their products to over 100 countries worldwide through both online and offline sales channels.
The Role
The E-Commerce Data Analyst will be responsible for growing their online market share and driving revenue growth across our D2C e-commerce site, with a specific focus on their professional customer base.
The ideal candidate will have experience working as a Data Analyst within an e-commerce business , preferably from the fashion or beauty industry.
Details:
- Data Analytics
- 6 months (initial contract)
- £250/day (Outside IR35)
- Manchester (3 days on-site)
OBJECTIVES OF THIS ROLE
- Analyse current business performance to understand the CPA of a beauty professional, their lifetime value and how many of those who complete our training courses become long term customers.
- Review the commercial data behind existing retention schemes and evaluate how we can improve brand loyalty
- Look at monthly data to understand shopping habits and behaviour of our professional consumers so that we can make better informed decisions
- Review segmentation of our existing web customer base and its three cohorts: MUA's, lash technicians and home consumers.
- Work closely with the marketing team to devise the online strategy to support the growth of our professional customer base across e-mail, social (paid & organic), PPC, influencer partnerships & SEO.
- Review site customer journey and implement initiatives to boost basket value and CVR amongst other trading KPI's.
- Monitor e-commerce trading KPI's such as AOV, LTV, CVR & Retention rates and report frequently on trading performance
WHO ARE WE LOOKING FOR
- 5 - 3 year's experience in a similar role, preferably from the fashion or beauty industry
- Strong data creation and data analysis skills - should be comfortable taking raw data and building reports from the ground up
- The ability to work independently, communicate effectively and indirectly manage peers
- Someone with experience managing multiple projects
- Someone who is comfortable presenting to senior management
If you're a Data Analyst with experience a track record delivering valuable insights around consumer behaviour for other e-commerce businesses, please click APPLY!
In Technology Group Ltd is acting as an Employment Business in relation to this vacancy.
