Digital Marketing Manager - Software

Manchester - Hybrid

45,000 - 50,000 per anum plus benefits.

A rapidly expanding, global technology business is looking to hire a highly motivated Digital Marketing Manager.

You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies.

Key Responsibilities

Work closely with the Marketing Campaigns Manager to boost website traffic through targeted campaigns.
Utilise A/B testing, personalisation strategies, and SEO techniques to optimise page performance.
Develop and implement strategies to achieve company goals
Introduce initiatives aimed at increasing renewal rates and fostering strong customer loyalty.
Identify and resolve underperforming website pages through comprehensive data analysis and feedback from users.
Collaborate with Product, Design, and Development teams to enhance site design, prioritising a better UX/UI and improved conversion rates.
Partner with the Content Marketing Manager to develop and refine content that aligns with website and business objectives.
Strengthen collaboration between Product, Design, and Development teams to seamlessly integrate marketing strategies into site updates.
Launch and oversee an affiliate marketing programme to broaden brand reach and drive additional revenue
Use analytics tools (e.g., Google Analytics, Hotjar) to monitor website performance and user behaviour trends.
Derive actionable insights from data to shape and support strategic decision-making.

Person

Proven track record of driving significant revenue growth and improving customer retention rates.
Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO.
Experience in implementing and managing affiliate marketing programs.
Strong experience & knowledge in Google Analytics
Excellent project management skills and ability to collaborate across departments.
Exceptional communication and presentation skills.
Experience in the technology or software industry.