Marketing Manager required for our long established cleint based on the outskirts of Manchester A leading UK supplier of lighting solutions to both residential and commercial spaces are looking for an experienced and creative Marketing Manager to join their growing team.The successful candidate will be responsible for developing and executing digital and traditional marketing strategies that drive online presence, engagement, and sales for our extensive range of lproducts as well as catalogue production and exhibitions. You will manage campaigns across various digital channels, optimise the user experience, and contribute to the overall marketing strategy to further elevate our clients presence in the UK and International markets.Key Responsibilities:

Digital Strategy Development: Design and implement comprehensive digital marketing strategies that align with brand goals and objectives, focusing on both B2B and B2C customers.
SEO & SEM: Oversee all search engine optimisation (SEO) and search engine marketing (SEM) efforts to enhance organic and paid search rankings. Drive traffic to the website, improve visibility, and generate high-quality leads.
Content Marketing: Develop engaging and informative content for the website, blog, email campaigns, and social media platforms, ensuring it resonates with our target audience. Collaborate with the design and product teams to create compelling visual content that showcases our products effectively.
Social Media Management: Lead and manage Searchlight Electric’s social media strategy across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Create content calendars, monitor performance, and engage with followers to build a strong, interactive community.
Email Marketing: Develop and manage email marketing campaigns, including newsletters, product promotions, and customer loyalty initiatives, ensuring high engagement and conversion rates.
PPC Campaigns: Oversee the management of pay-per-click (PPC) campaigns, optimising for maximum return on investment (ROI) across Google Ads and other digital advertising platforms.
Analytics & Reporting: Regularly monitor and report on digital marketing performance using Google Analytics, SEMrush, or similar tools. Analyse data to make informed decisions, adjust strategies, and improve performance across all channels.
Website Management: Collaborate with the development team to ensure the website is optimised for SEO, user experience, and conversion rate optimisation (CRO). Recommend updates and improvements to enhance customer journey and satisfaction.
Brand Awareness & Growth: Collaborate with other departments to increase brand awareness, attract new customers, and retain existing ones through engaging and targeted digital initiatives.
Catalogue production – Oversee
Exhibitions – UK & International exhibitions

Required Skills and Experience:

Proven experience as a Digital Marketing Manager or in a similar digital marketing role, preferably within the retail, home improvement,
Strong understanding of SEO, SEM, content marketing, PPC, email marketing, and social media advertising.
Experience with digital marketing tools and platforms such as Google Ads, Google Analytics, SEMrush, Mailchimp, Hootsuite, etc.
Excellent writing and communication skills, with the ability to create engaging and persuasive content.
A data-driven mindset with the ability to analyse performance metrics and make actionable improvements.
Experience in managing a budget and delivering campaigns on time and within budget.
Familiarity with web design and development, particularly in optimising e-commerce websites, is advantageous.
Creative thinker with a passion for staying on top of digital marketing trends and innovations.

Desired Personal Attributes:

A proactive, self-starter who takes ownership of projects and drives results.
A strong team player who works collaboratively and communicates effectively across departments.
Excellent problem-solving skills and attention to detail.
A passion for lighting and design, with an appreciation of home improvements

This job description highlights the responsibilities and qualifications needed for a Marketing Manager tailored to the company’s focus on digital marketing, innovative lighting solutions and sustainability.

Marketing Manager Digital