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Would you like to work for a growing Financial Services client?
In a hybrid role in South Manchester, with great benefits?
Do you have strong campaign management and reporting skills?
Ideally within a regulated environment?
If so, this Campaign Manager role could be for you….
Purpose of the role
To develop, deliver, manage, monitor and evaluate marketing campaign activity, in support of the marketing strategy and commercial objectives.
Responsibilities
• To be accountable for developing and delivering multi-channel marketing campaigns aligned to commercial objectives on behalf of the Brand and Communications Manager, with input from key marketing and commercial stakeholders.
• Support the development and implementation of the marketing strategy and plans.
• To manage media buying to market our client's propositions and services, including reviewing current practice and making recommendations for development.
• To manage creative development for campaigns, including the management of agency partners where needed; ensure activity is approved by relevant stakeholders (including Compliance).
• To implement and monitor marketing campaigns, ensuring alignment with client's objectives.
• To work with data analysts to measure the performance of campaign activities and make recommendations for future campaigns using key MI and data to measure outputs.
• To manage the development of branding, positioning, communications and other marketing artefacts.
• To undertake ad hoc projects and duties as and when required, to support the needs of the business or to achieve departmental objectives.
Critical skills required
• Ability to understand commercial objectives and market insight to create effective marketing campaigns.
• Strong project management and stakeholder management skills
• Strong communication and presentation skills and able to proactively contribute ideas
• Proven ability to collaborate with and influence cross-functional teams and external partners
• Ability to understand analysis, marketing and trend data, extract meaningful insights and make recommendations.
Critical knowledge required
• Brand awareness and understanding of marketing principles
• Understanding of the financial services sector or regulated environments
• Understanding of marketing campaign processes, from concept development through to evaluation
• Understanding of media buying process and principles
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
