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Our client are a fast growth business.
Role Overview
They are now seeking an exceptional individual to join the team as a Chief Marketing and Technology Officer (CMTO); a unique hybrid role combining leadership in both marketing and technology. The CMTO will play a pivotal role in driving performance, innovation, and growth across our lead generation efforts predominantly in the legal sector. This is an opportunity for a seasoned professional or someone looking for their next step up the ladder to manage substantial budgets, lead a lean multi-disciplinary team, and shape the strategic direction of a cutting-edge, martech-driven business. They are looking to move quickly and as such need an individual who can be hands on in the early stages of developing the team. They are also intending to use AI to develop systems and processes as much as possible that negate the use of very junior staff where simple algorithms can be employed to fulfil a specific purpose. Reporting will be into the CEO.
Key Responsibilities
Marketing
- Manage high-performing campaigns across all biddable media channels (Google Ads, Facebook, Tik Tok, Snap, LinkedIn, etc.), overseeing ad copy creation, audience targeting, optimisation and reporting. Must be very familiar with all platforms.
- Build and lead a team responsible for producing and maintaining high-converting landing pages/websites.
- Analyse and improve campaign performance using data-driven insights to maintain a competitive edge and ultimately reduce lead cost.
- Oversee the development of marketing automation workflows, email nurturing, and other martech-driven tactics to optimise lead conversion.
Technology
- Oversee the development, deployment, and optimisation of technology stacks supporting lead generation, including CRM systems, analytics tools, and APIs.
- Coordinate with in-house or external developers initially to ensure seamless integration between marketing platforms and website infrastructure.
- Lead projects to enhance the user experience across all digital touchpoints, with a focus on scalability and innovation.
- Build a compliant CRM of individuals that can be re-marketed to under company brands ideally with recorded touch points that ultimately create a Single Customer View.
Strategic Leadership
- Define and execute integrated marketing and technology strategies that align with the company’s objectives and growth targets.
- Collaborate with the CEO to prioritise initiatives and allocate resources effectively, with a focus on scaling operations sustainably.
- Ensure alignment between marketing campaigns and technology frameworks to maximise efficiency and ROI.
Key Qualifications
Experience
- Minimum 10+ years in digital marketing, preferably within high-budget, high-performance environments.
- Proven experience managing marketing budgets of £1M+ per month and delivering measurable results.
Marketing Expertise
- Deep understanding of performance marketing, including ad copy creation, campaign management, and landing page optimisation.
- Familiarity with multi-channel attribution, retargeting strategies, and audience segmentation.
Technical Skills
- Strong knowledge of the martech landscape, including tools for CRM, marketing automation, analytics, and content management.
- Understanding of front-end and/or back-end development principles is highly desirable.
- Experience working with or overseeing website development and API integrations.
Leadership
- Track record of managing a multidisciplinary team and driving cross-functional collaboration.
- Ability to mentor and inspire teams to achieve ambitious goals.
Key Attributes
- Needs to be hands on at first as the team is built.
- Analytical mindset with a strong understanding of data and performance metrics.
- Strategic thinker who can balance long-term vision with short-term execution.
- Exceptional communication and stakeholder management skills.
- Passion for innovation and staying ahead in the dynamic lead generation and martech space.
- A background in development is a plus but by no means essential.
Excellent Package on offer.
