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About the job
We are looking an enthusiastic, ambitious and data-driven CRM Executive to take ownership of our CRM strategy and continue the growth and engagement of our already large customer base.
The Company
The Property sector is booming around the globe, and Manchester is at the heart of this in the UK, with new developments and investors entering the region on a daily basis. We are a leading international property investment company with an unrivalled network of developers, investors, agents, professionals and property types, who provide innovative solutions and expert advice to their clients. With offices around the UK and beyond, and headquartered in Manchester, this is a truly exceptional opportunity to join at a time when the business has been recognised as one of the fastest growing businesses in the North.
The Role
We're looking for a CRM Executive to join our growing Marketing team in Manchester city centre and take ownership of our customer data, CRM strategy, and Lifecycle Marketing. This is a pivotal role, as we are transitioning from an outsourced marketing model into building a best in class, multi-channel in-house marketing team.
In addition to being an expert at CRM marketing, you will work closely with the wider Digital Marketing team to create and ideate campaigns across all channels.
Key Responsibilities
- Manage and implement CRM strategies across all platforms (Email, SMS etc.) to drive lead generation, conversions and customer lifecycle engagement.
- Developing and executing lifecycle programmes for the full customer journey.
- Create segmentation strategies to create personalised and targeted communications.
- Build automated campaigns to maximise effectiveness.
- Analysis of customer data and behaviour to obtain actionable insights and inform CRM initiatives.
- Champion the adoption of AI-driven marketing tools to enhance results.
- Monitoring and reporting on CRM campaign performance.
- Support in content creation and ideation as and when required
What We're Looking For
- 18 months+ experience in a CRM marketing role, whether in an agency or in-house.
- Strong experience with data analysis, with the ability to interpret customer behaviour.
- Experience of A/B testing with email campaigns
- Strong proficiency with CRM platforms (ideally HubSpot)
- Ideally experience in creating personalised and dynamic content
- A bright, naturally inquisitive person and has a proactive attitude
- A confident communicator, with the ability to manage multiple stakeholders and projects effectively.
- Experience in the Property sector, or a passion for property, would be desirable.
What we offer
- A collaborative and positive working environment, based in a vibrant Manchester City Centre office
- Flexible working options to suit your lifestyle including hybrid and flexible hours
- Annual company holidays trips (which aren't taken out of your personal holiday allowance!)
- work socials, events, awards shows and trade shows
- A competitive salary with full benefits
- Amazing career growth opportunities, including developing skills in a multi-channel environment
- The chance to be part of a one of the fast-growing organisations in the North and work alongside an inspiring and passionate team.
