Digital Marketing Analyst

NOBUL RESOURCING SOLUTIONS LIMITED

Posted 2 days ago, valid for 7 days

Manchester, Greater Manchester M17 1DJ, England

Full Time

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Digital Marketing Analyst- Software

Manchester - Hybrid

£40,000 - £50,000 per anum plus benefits.

A rapidly expanding, global technology business is looking to hire a highly motivated Digital Marketing Analyst to analyse the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance across the UK & North America.

You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies.

Data Analysis & Reporting

Use tools like Google Analytics and Hotjar to track, measure, and evaluate website performance and customer behaviour.
Provide regular reports packed with actionable insights that inform and boost marketing strategies and campaigns.

Driving Revenue Growth & Retention

Craft and execute strategies aimed at achieving an impressive 20% year-on-year revenue growth.
Lead initiatives designed to increase home renewal rates to 80%, fostering customer loyalty and retention.

Affiliate Marketing Excellence

Build and manage a high-performing affiliate marketing programme that drives additional revenue and expands our reach.
Cultivate strong relationships with affiliate partners to ensure alignment with business goals and consistent performance.

Collaboration & Teamwork

Work hand-in-hand with our Marketing Campaigns Manager to bring in more website traffic through targeted campaigns.
Collaborate with the Content Marketing Manager to optimise, revise, and create high-quality content aligned with business objectives.
Partner with Product, Design, and Development teams to ensure marketing strategies translate seamlessly into website improvements.

Person

Data-driven expertise: Strong hands-on experience with tools like Google Analytics, Hotjar, and CMS platforms to make informed decisions.
Website optimisation skills: Knowledge of A/B testing, SEO, Conversion Rate Optimisation (CRO) and best practices.
Affiliate experience: Proven success in implementing and managing affiliate marketing programmes.
Collaboration champion: Outstanding project management skills and ability to work with cross-functional teams.
Technical understanding: Knowledge of eCommerce platforms and customer conversion funnels.
Clear communicator: Exceptional presentation and communication skills.
Industry experience: Background in the technology or software industry is highly desirable.