Paid Media Executive

About the job

We are looking for a Paid Media Executive with a passion for Paid Social and PPC, who is looking to take the next step in their digital marketing career. This is an opportunity to showcase your expert Paid Media skillset, whilst also having the opportunity to hone new skills across other digital marketing channels including Content and Creative.

The Company

The Property sector is booming around the globe, and Manchester is at the heart of this in the UK, with new developments and investors entering the region on a daily basis. We are a leading international property investment company with an unrivalled network of developers, investors, agents, professionals and property types, who provide innovative solutions and expert advice to their clients. With offices around the UK and beyond, and headquartered in Manchester, this is a truly exceptional opportunity to join at a time when the business has been recognised as one of the fastest growing businesses in the North.

The Role

We're looking for a Paid Media Executive to join our growing Marketing team in Manchester city centre and drive results across Paid Social and PPC campaigns, whilst also offering the opportunity to develop wider digital marketing skills in areas such as Content and Creative. This is a pivotal role, as we are transitioning from an outsourced marketing model into building a best in class, multi-channel in-house marketing team This role offers the opportunity to take complete control of your work, ownership of your own budgets, and scale multiple digital marketing channels for the company.

In addition to being an expert at optimising Paid Social & PPC campaigns, your creative thinking and strategic approach will help to build innovative campaigns that drive engagement, conversions, and acquisitions.

Your creativity and strategic thinking will be key as you craft and execute innovative campaigns to maximise engagement and conversions. You'll also have the chance to bring your ideas to life with basic design and video editing, producing content that resonates with our audience.

Key Responsibilities

• Plan, manage and optimise Paid Social and PPC campaigns across various platforms including Meta,Google, Bing, LinkedIn,
• Develop and execute Paid Media strategies tailored to the companies audience and brand objectives
• Analyse campaign data, performance metrics and provide key insights to improve campaign effectiveness.
• Manage budgets efficiently to drive ROAS.
• Close collaboration with the wider marketing team to ensure that branding and messaging across channels is consistent.
• Creation of engaging content utilising design and video editing tools & skills to support campaigns, including visits to the developments / properties.
• Work with The CRM and utilisation of HubSpot for campaign tracking and CRM integration
• Stay ahead of the latest trends and developments in digital marketing, and particularly PPC and Paid Social, to ensure best practice.

What We're Looking For

• Proven experience of hands-on Paid Social and PPC campaign management, whether in an agency or in-house - ideally 18 months+.
• Knowledge of tools and platforms like Google Ads, Bing, Meta Ads Manager, LinkedIn, TikTok, and other relevant platforms.
• Working knowledge of Google Analytics / GA4 and other reporting tools.
• Strong analytical skills with the ability make actionable insights from data.
• A flair for the creative, with an eye for detail and able to generate new ideas.
• Basic design skills using tools such as Canva or Adobe Creative.
• Experience or familiarity with HubSpot would be great, but is not essential
• A bright, naturally inquisitive person and has a proactive attitude
• A confident communicator, with the ability to manage multiple stakeholders and projects effectively.
• Experience in the Property sector, or a passion for property, would be desirable.

What we offer

• A collaborative and positive working environment, based in a vibrant Manchester City Centre office
• Flexible working options to suit your lifestyle including hybrid and flexible hours
• Annual company holidays trips (which aren't taken out of your personal holiday allowance!)
• work socials, events, awards shows and trade shows
• A competitive salary with full benefits
• Amazing career growth opportunities, including developing skills in a multi-channel environment
• The chance to be part of a one of the fast-growing organisations in the North and work alongside an inspiring and passionate team.