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CRM Manager - Drive Customer Engagement
Location: Manchester, UK | Department: Marketing
Reporting to: Trading Director
Are you ready to transform customers into loyal brand advocates?
One of our clients is looking for a CRM Manager to lead their customer engagement strategy. If you're passionate about personalising customer journeys, driving brand loyalty, and optimising every touchpoint - this role is for you.
What You'll Do:
- Develop and own customer engagement strategies across Email, SMS & Loyalty
- Build automated lifecycle programmes to boost customer retention and LTV
- Use data-driven segmentation for hyper-personalised communication
- Collaborate across teams to align CRM activity with commercial goals
- Implement test-and-learn approaches to optimise results
- Report on CRM performance and share strategic recommendations
- Stay ahead of trends and technology, driving continuous innovation
- Ensure compliance with GDPR and UK data regulations
What You'll Need:
- Proven experience in CRM management (D2C fashion or e-commerce is a plus)
- Analytical skills to turn data into actionable insights
- Fast-paced mindset and adaptability to evolving marketing needs
- Passion for customer engagement, with grit and perseverance
- Strong skills in CRM platforms like Klaviyo and marketing automation
- Creative problem-solving with a data-first approach
- Commercial focus on driving lifetime value and loyalty
Bonus Skills:
- Experience with SMS marketing campaigns
- Background in fashion or e-commerce
Why Join This Brand?
They're all about creating meaningful customer relationships, powered by innovation, collaboration, and creativity. If you want to shape the future of CRM in a forward-thinking team, we'd love to hear from you.
