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- Maintain a close and effective working relationship with the Marketing Team to develop the brand strategy & expand brand recognition within the Specialist Outdoor Power Equipment channel.
- Convey a consistent brand message across all channels, in line with the overall brand strategy.
- Work closely with the product team to identify & develop product opportunities in line with the channel requirements.
- To liaise with the European product teams to establish a united development approach, suitable for the UK market.
- Build & implement a solid & workable category plan in conjunction with the General Manager.
- Prepare a brand plan annually with anticipated channel growth including revenues.
- Explore distribution channels to establish and grow the channel and drive the brand within the UK.
- Work closely with the Brand Manager, to develop & advance brand into the outdoor specialists market sector.
- To establish and grow a small specialists sales team over time, based on succuss
- Effectively manage the day to day running of the sales team with the key aim of maintaining and developing new and existing business.
- Establish effective KPI’s for the sales team in line with the business growth strategy and individual/team development plans
- Maintain annual business plans to account level, for each respective national and regional accounts, in conjunction with the corporate strategy.
- Overall P&L responsibility from gross turnover to operating income.
- Identify new opportunities for business growth within the channel through strategic product range development and promotional planning
- Maximize turnover and profitability with new and existing accounts to achieve overall company targets.
- Timely forecast to business of monthly turnover estimates in line with target and budget expectations.
- Effective communication in keeping the internal stakeholders such as management, finance, logistics, marketing, product development and customer services up to date with key developments in accounts & market insights.
- In coordination with the UK Marketing Manager, represent the business at conferences, trade fairs and networking events.
- Work closely with the General Manager, to develop & advance the range into the Specialist consumer market sector.
- Carry out other ad-hoc responsibilities as requested by the General Manager from time to time.
- Relevant Sales and Marketing Qualification desirable.
- At least 7-8 years strong field sales experience gained in relevant industry with a proven track record of sales success
- Effective team/line management experience.
- Good communication skills, both spoken and written; must be able to communicate at all levels.
- Good Presentation skills
- A strong working knowledge of relevant software packages used in the office environment (Excel, Word, PowerPoint, CRM etc).
- Strong analytical / financial acumen
- Good Outdoor Power Equipment knowledge with ability to practically demonstrate product portfolio.
- Strong selling and negotiation skills to help develop business relations to further grow/strengthen market share and profitability.
- Good time management skills to include the co-ordination of multiple projects, ability to work with minimum supervision and delivery of results within strict deadlines
- Ability to think strategically and in consideration of the widest picture.
- UK travel and occasional European travel will be required.
