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Role Purpose
As our PPC Manager, you are an integral part of the growing LifeSearch Performance Marketing, and wider Marketing, team working alongside other performance marketeers and reporting into the Head of Performance Marketing to drive unprotected family volumes into the business.
You are responsible for the management and optimisation of our paid search activity across platforms including Google AdWords & Microsoft Advertising. Accountable for managing the monthly budgets of your channels to ensure delivery of unprotected families against targets at an efficient cost per unprotected family to ensure profitable growth across your channel area.
Essential
- Minimum of 3-years of experience in a PPC role
- Proficient in paid search platforms including Google AdWords & Microsoft Advertising
- Strong analytical skills with the ability to interpret data, diagnose and make informed decisions
- Strong experience using performance and data visualisation tools such as Google Analytics and Looker Studio
- Experience of stakeholder management and working with external agencies
- Excellent organisation and multi-tasking skills with experience working across several media channels at once
- Proactive and curious individual, able to work effectively both in silo and as part of a team
- Excellent written English and proofreading capabilities with strong writing skills to produce relevant documentation and reports
- Highly motivated team player, with excellent communication, collaboration and ambassador of the team & company values
Desirable
- Degree in Marketing, Digital Marketing or equivalent fields
- Demonstratable experience working in Marketing in the financial services industry – Protection space would be an advantage
- Experience using Google Tag Manager
- Knowledge of other digital marketing disciplines such as SEO & Paid Social Media
- Experience running AB tests
- Use and familiarity with Sitecore Experience Platform
What We Offer:
- ?? A collaborative, growth-focused environment with ambitious goals for protecting people and businesses
- ?? Opportunities to make a real impact from day one and be a part of a growing Marketing function
- ?? Career development and learning support through our specialist Learning & Development team as well as access to external providers
- ?? Competitive salary including performance-based bonuses and long service benefits and bonus payments
- ?? A huge range of flexible benefits from life insurance, health & dental plans, health assessments, critical illness cover and income protection, to name a few
- �??Lifestyle benefits such as discounted gym memberships, tech loans, electric car leasing, shopping cashback offers, and more!
- �? Opportunities for individual participation in community and charity work
- ?? Hybrid working – 10 days per month in an office, where those important in-person collaboration and ideation sessions will happen!
