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Gleeson Recruitment Group are delighted to be partnering with a market-leading e-commerce brand to recruit for a Content Marketing Specialist.
Job Title: Content Marketing Specialist
Location: Staffordshire
Salary: Up to 40,000 (dependent on experience)
Contract: Full time, permanent, hybrid in office 2 days per week
Start date: Feb 2025 - April 2025
We are seeking a creative and data-driven Content Marketing Specialist to play a pivotal role in shaping the content marketing function of this innovative business. This is an exciting opportunity to create impactful strategies, drive brand awareness, and position the company as a global leader in its category as it embarks on a significant growth phase.
The Role
In this newly created position, you will develop and execute content strategies that captivate target audiences, build engagement, and drive conversions. Collaborating with cross-functional teams and external agencies, you'll create compelling and diverse content that aligns with the brand's mission to lead its industry globally.
Key Responsibilities
Content Strategy & Planning
o Develop and execute a comprehensive content marketing plan aligned with business objectives.
o Maintain a content calendar that supports the company's digital marketing and growth goals.
o Research industry trends, customer insights, and competitor activities to identify content opportunities.
Content Creation & Editing
o Create engaging written and visual content, including blog posts, product descriptions, white papers, newsletters, and video scripts.
o Collaborate with external agencies, designers, and videographers to deliver diverse and visually appealing content formats.
SEO & Keyword Optimisation
o Partner with the SEO team to conduct keyword research and optimise content for search engines.
o Ensure all content adheres to SEO best practices while focusing on customer engagement.
Content Distribution
o Amplify content reach through multiple channels, including websites, marketplaces, social media, and email campaigns.
o Manage social media platforms, foster community engagement, and build brand presence.
Performance Tracking & Analytics
o Monitor content performance metrics (e.g., traffic, engagement, conversions) and refine strategies to improve ROI.
o Report on the effectiveness of campaigns using data-driven insights.
Brand Voice & Consistency
o Maintain a consistent brand voice across all content, ensuring alignment with brand guidelines and values.
Cross-Functional Collaboration
o Work with ecommerce, product, and technical teams to gather insights and inform content ideas.
o Partner with design and development teams to produce visually aligned deliverables.
Candidate Criteria
We're looking for a passionate and skilled content marketing professional with a strong background in digital marketing. Key attributes include:
- Proven previous experience in content marketing, copywriting, or editorial roles (e-commerce or digital marketing experience preferred).
- In-depth understanding of SEO best practices, digital marketing channels, and inbound marketing principles.
- Degree in Marketing, PR, Communications, Journalism, or related fields - advantageous not essential (or equivalent experience).
- Exceptional writing, editing, and proofing skills with the ability to adapt tone and style for various audiences and formats.
- Strong understanding of on-page SEO, keyword research, and tools like SEMrush or Ahrefs.
- Proficient in using content management systems (e.g., Shopify, WordPress) and marketing tools (e.g., Mailchimp, Klaviyo).
- Analytical mindset with the ability to interpret data and translate it into actionable strategies.
- Highly organised, capable of managing multiple projects simultaneously in a fast-paced environment.
- Excellent communication and collaboration skills to work effectively across teams and stakeholders.
Please apply for more information.
GleeMD
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