Head of Performance Marketing

As a family-owned business our people are central to our success, and following years of organic, consecutive growth, we’re looking for people who share our core values of sustainability, trust, collaboration, and innovation to drive us forwards.

Software never stays the same and neither do we. We want our people to be part of a progressive organisation, encouraged to embrace change and new ideas to shape our future development. Your input is vital, which is why we’re committed to personalised learning paths for every employee to help you, and us, grow.

Our goal is to make the world of work easier as a leader in the HR, payroll, finance, and integration solutions software and services industry. We’re proud to design and develop some of the best business solutions like iTrent and People First to support our customers’ people-related challenges across every vertical.

Looking for the place where you can belong? Join MHR and help us shape the world of work.

Job Overview: We are seeking a dynamic Performance Marketing Manager to drive lead generation and performance metrics in alignment with the MHR business plan. The successful candidate will analyse key metrics to evaluate the effectiveness of marketing campaigns, make data-driven decisions to develop and optimise campaigns, and report on performance to stakeholders. This role is accountable for the end-to-end delivery of all lead-generation marketing campaigns.

Key Responsibilities:

Strategy:

• Own MHR’s demand generation strategy from conception to execution.

Team Management:

• Lead, motivate, and grow the existing team, consisting of Growth Marketers (field marketers) and Business Development Representatives (BDRs).

Agency Management:

• Serve as the primary point of contact with outsourced campaign agencies, web aggregators, and lead generation agencies.

Campaign Planning, Development, and Execution:

• Build and deliver fully integrated and optimised campaigns that meet MQL and SQL targets.
• Utilise ABM, 1-to-few, and 1-to-many tactics for Customer, New Business, and Partner campaigns.

BDR Enablement:

• Provide early visibility of campaigns, KPIs, BDR tools, and training on BDR reporting.
• Ensure the BDR team is fully integrated with the marketing team and understands their role in campaigns, events, webinars, social media, and capturing the voice of the customer.
• Continuously up-skill and motivate the BDR team.

Paid Search:

• Introduce ideas and concepts to create high-performance paid marketing campaigns and PPC promotions to support and complement other advertising activities.

Tracking:

• Build a performance marketing engine encompassing tracking, attribution, automation, and optimisation.
• Ensure the customer journey is optimised for both new business and existing customers.

Reporting:

• Create and analyse reports on ROI, campaign performance, and conversion patterns to optimise campaigns.
• Collaborate with the marketing team to ensure comprehensive tracking across all channels.

Performance Analysis:

• Analyse the performance and effectiveness of each campaign.
• Adopt a continual test-and-learn approach to all performance marketing activities.
• Drive optimisation plans through detailed analysis.

Benefits to support you personally and professionally

Alongside the opportunity to work with an incredible team and express your individuality, we offer a range of personalised benefits including:

• Access to over 60 internal training courses, professional qualifications, and cross-departmental mentoring and coaching programs
• 24/7 access to a GP through SmartHealth for you and your family, confidential mental health support, and paid sick leave
• Ability to purchase or sell additional holiday days beyond the standard 25 days and bank holidays
• Monthly employee recognition program and departmental awards
• Referral bonus scheme of up to £2,000
• Employee-led social events such as running clubs, football teams, book clubs, and bake-offs
• On-site subsidised restaurants offering a variety of fresh meals daily
• Opt-in benefits schemes such as private medical insurance and dental coverage

We value the well-being, financial stability, and inclusivity of our employees, and strive to provide a supportive working environment.