- Lead the marketing team in creating strategies that generate high-quality leads via email campaigns, paid ads, social media, SEO, and content marketing.
- Track and analyse marketing performance, optimising efforts to improve conversion rates and ROI.
- Oversee digital marketing initiatives, including website management, SEO/SEM, PPC, social media, and identifying new opportunities for high-value leads.
- Lead content creation for blogs, case studies, email marketing, and landing pages.
- Monitor campaign performance, leveraging data analytics to guide decisions and refine strategies.
- Collaborate with sales teams to ensure alignment between marketing and sales goals, while developing marketing collateral to support sales efforts.
- Organise webinars, events, and workshops to engage existing clients and attract new business.
- Plan and execute B2B campaigns to boost brand visibility and drive demand.
- Partner with external vendors to deliver impactful marketing initiatives.
- Conduct market research to identify growth opportunities and industry trends.
- Shape the company’s data strategy to support data-driven decision-making and value generation.
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years of B2B marketing experience.
- Proven expertise in lead generation and digital marketing.
- Proficient in Salesforce and CRM systems integration with marketing efforts.
- Strong knowledge of SEO, PPC, social media, email marketing, and content creation.
- Analytical, data-driven approach with the ability to interpret performance metrics and adjust strategies.
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and digital platforms like Google Analytics, LinkedIn, and Salesforce.
- Excellent communication and collaboration skills.