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PPC Specialist - Collections & Acquisition
Location: Remote (Travel to Nottingham on an ad-hoc basis when required)
Reporting to: Head of Digital Marketing
Leading specialist lender providing financial solutions to customers requiring flexible and affordable short-term financing options, is seeking an experienced PPC Specialist to drive their digital acquisition strategy, with a particular focus on collections and debt consolidation campaigns. This role is crucial in helping them reach customers who need their financial solutions whilst ensuring compliance with regulatory requirements.
Key Responsibilities
- Digital Campaign Strategy & Execution
- Develop and manage high-performing PPC campaigns across Google Ads and Microsoft Advertising platforms
- Create and optimise targeted campaigns for different customer segments, including debt consolidation and financial solutions
- Implement sophisticated audience targeting strategies whilst adhering to FCA guidelines
- Ensure all campaigns comply with financial promotions rules and Consumer Duty requirement
- Work closely with the Collections team to align PPC strategy with collections objectives
- Performance Optimisation - analyse user behaviour and conversion funnels to identify opportunities for improvement
- Conduct A/B testing across landing pages and ad copy to enhance conversion rates
- Develop remarketing strategies that align with regulatory requirements
- Utilise Google Analytics, Microsoft Advertising, and other tools to track campaign performance
- Generate comprehensive reports on key metrics including CAC, conversion rates, and ROI
Required Experience & Skills
- Minimum 3 years' experience in PPC management, ideally within financial services
- Proven track record in managing large-scale Google Ads campaigns
- Strong understanding of FCA regulations regarding financial promotions
- Advanced Excel skills and experience with data analysis
- Google Ads and Analytics certifications
- Experience with automation and bid management tools
- Analytical mindset with strong attention to detail
Rewards & Benefits
- Competitive salary up to £60k DOE
- Performance-related bonus scheme
- 25 days annual holiday (+1 additional day per year up to 30) + Bank Holidays
- Flexible working arrangements
- Private Healthcare
- Enhanced pension contribution
- Professional development and training opportunities
- Modern office facilities in Nottingham city centre
- Employee assistance programme
- Brand spanking new offices!
- Lots more!
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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.
