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Commercial Director
Location: Warwickshire
Salary: Circa £70k - £90k Base + Benefits + Bonus + LTIP (TBC)
Overview
We are looking for a Commercial Director to lead our established online flooring business. The ideal candidate will have previous management experience in a home furnishings eCommerce business and a solid understanding of online marketing practices. While you will have a skilled team of experts handling SEO, paid marketing, and other digital strategies, we’re seeking a leader who can contribute ideas for growth and drive business performance, drawing on their previous experience. You will report directly to the Group CEO and take responsibility for the overall management, strategy, and performance of the business. This is an exciting opportunity for someone who is results-driven, conscientious, and has a passion for scaling online businesses.
This is a highly commercial role, requiring a strategic leader with a proven track record in online retail, particularly in homeware (preferably flooring, tiles, kitchens, or bathrooms). You will be fully accountable for the business’s performance, with a focus on scaling the online operation, optimising profitability, and delivering exceptional customer experiences. You will work closely with the ownership to execute a growth strategy that aligns with the company’s vision and values. In addition to a competitive salary and benefits package, you will have the opportunity to participate in a Long-Term Incentive Plan (LTIP), rewarding you for achieving specific growth targets over an agreed period, including stretch goals.
Responsibilities
Strategic Leadership
- Lead the company in executing its growth strategy, focusing on increasing turnover and profitability while maintaining a high standard of customer service and satisfaction.
- Identify new opportunities for expansion, including product diversification, market penetration, and customer acquisition.
- Lead the business with a focus on innovation, operational excellence, and customer- centricity.
Commercial Accountability
- Drive sales performance across all channels, with an emphasis on online retail.
- Take responsibility for budget management, financial planning, and performance tracking, ensuring profitability and operational efficiency.
- Optimise pricing strategies, promotions, and product offerings to maximise revenue and margins.
Operational Excellence
- Oversee the daily operations of the business, ensuring the efficient functioning of all departments including sales, logistics, and customer service.
- Implement processes and systems to improve efficiency, scalability, and customer satisfaction.
- Ensure the business operates in compliance with industry standards and regulations.
Marketing Oversight
- Work closely with the marketing team, leveraging your understanding of online marketing practices to contribute ideas for growth in SEO, paid advertising, and customer acquisition strategies.
Team Leadership
- Build, lead, and inspire a high-performing team, fostering a culture of collaboration, accountability, and innovation.
- Provide mentorship and development opportunities to key team members.
Stakeholder Management
- Work closely with the ownership team to align on strategic priorities and business objectives.
- Represent the business externally, building relationships with suppliers, partners, and industry stakeholders.
Continuous Improvement
- Foster a culture of continuous improvement, using data-driven insights to refine processes, enhance customer experience, and drive growth.
Growth and Market Share
- Develop and execute initiatives to drive customer acquisition, retention, and lifetime value.
- Leverage data and analytics to identify trends, opportunities, and areas for improvement.
- Monitor competitor activity and market trends to stay ahead of the curve.
Skills & Experience
- Previous management experience in a home furnishings eCommerce business or similar online retail sector.
- A solid understanding of online marketing practices, including SEO and paid advertising, with the ability to contribute actionable growth ideas.
- Demonstrated ability to lead teams effectively and manage day-to-day business operations.
- Strong business acumen and financial management skills.
- A conscientious, results-driven approach, with a focus on long-term business growth and operational efficiency.
- Ability to work closely with a senior management team and report directly to the Group CEO.
- Enthusiastic, with energy and ambition
- Social media knowledge
- Expertise in managing P&L, sales, and operations at a strategic level.
- Deep understanding of e-commerce, digital marketing, and customer journey optimization.
- Excellent leadership and team-building skills, with the ability to inspire and motivate others.
- Strategic thinker with strong analytical and problem-solving abilities. Results-driven, with a focus on delivering measurable outcomes.
Package
- Competitive salary commensurate with experience.
- Annual performance-based bonus.
- Long-Term Incentive Plan (LTIP): A tailored incentive plan rewarding the achievement of specific growth targets over an agreed period, including stretch goals.
- Additional benefits package, including pension, healthcare, and other perks.
This is an excellent opportunity to make a significant impact on the growth of a thriving online flooring business. You will have a competitive salary, a bonus package tied to turnover and profitability growth, and the chance to lead a passionate team towards exciting new achievements.
