Our client is a leading online retailer specialising in toys and games, offering an exciting and affordable range for families across the UK. As they continue to grow, they are looking for a Website & eCommerce Manager to oversee their website performance, manage their Amazon marketplace, and lead their migration to Shopify, ensuring a seamless transition and long-term success on the platform.

Role OverviewAs the Website & eCommerce Manager, you will be responsible for managing the day-to-day operations of their website and Amazon store. A key part of this role will be leading the migration to Shopify, ensuring a smooth transition with minimal disruption to sales and customer experience. You will drive website optimisation, marketplace performance, and eCommerce growth, making data-driven decisions to enhance user experience, increase conversion rates, and grow online revenue.

Key Responsibilities

Shopify Migration & Website Management

Manage the full migration to Shopify, ensuring a seamless transition from the current platform.
Work with developers and third-party agencies to set up, test, and optimise the Shopify store, ensuring all integrations function correctly.
Ensure data migration (products, customer accounts, order history, and content) is accurate and secure.
Oversee the ongoing management, updates, and development of the Shopify store post-migration.
Identify and implement Shopify apps and custom features to enhance site functionality and customer experience.
Ensure Shopify analytics and reporting are set up correctly to track key performance metrics.

Amazon Marketplace Management

Manage and grow their presence on Amazon UK, with potential expansion into international marketplaces.
Work with the Agency to manage product listings, titles, descriptions, bullet points, and A+ Content to improve visibility and conversion rates.
Work with internal teams and suppliers to ensure all products are correctly listed, priced, and in stock.
Analyse agency performance.
Ensure compliance with Amazon policies and proactively resolve listing issues, account health alerts, and customer feedback.
Work closely with Hunter Price to register products under their brand and secure exclusive selling rights on Amazon.

eCommerce Strategy & Growth

Manage the product catalogue, ensuring accurate product listings, categorisation, and pricing.
Collaborate with marketing, buying, and logistics teams to maximise online sales opportunities.
Lead on-site merchandising strategies to highlight key products, seasonal trends, and promotions.

SEO & Performance Marketing Support

Ensure the Shopify site is optimised for organic search (SEO) implementing recommendations from agency.
Work with the marketing team to optimise landing pages, product pages, and content for paid campaigns.
Monitor key website and Amazon performance metrics such as bounce rates, add-to-cart rates, conversion rates, and checkout abandonment.

Analytics & Reporting

Track and analyse Shopify sales data, customer behaviour, and advertising performance using Google Analytics (GA4), Shopify Analytics, Amazon Seller Central, and Looker.
Provide actionable insights to improve user engagement, conversion rates, and revenue growth.

Report on KPIs such as website conversion rates, Amazon sales performance and customer retention.

Platform & Vendor Management

Manage relationships with Shopify developers, website development agencies, Amazon account managers, and third-party marketplace service providers.
Oversee integrations with key tools such as payment gateways, review platforms, CRM, Shopify apps, and personalisation software.

Requirements

Proven experience in eCommerce, website management, and Amazon marketplace management.
Hands-on experience managing a Shopify migration and running a Shopify store post-launch.
Strong understanding of website analytics.
Hands-on experience managing an Amazon Seller Central account and handling compliance issues.
Knowledge of Google Analytics (GA4), and Amazon analytics tools.
Familiarity with Shopify apps third-party integrations
Data-driven approach with the ability to interpret insights and drive continuous improvement.
Strong project management and problem-solving skills.
Passion for eCommerce, digital trends, and online retail!

Website & Ecommerce Manager