Social Media Assistant

Social Media Assistant

Salary £30,000 dependent on skills and experience

Location: Greenfield, OL3 7AG office based

Full Time

Company brief

Our client offers beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance.

Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across their Victorian, Modern and Heritage ranges, the company works hard to cater to the needs of every individual customer and gardener and every individual garden. Each one of their products is individually designed to the specification of the customer, whether for professional or private need. They pride themselves on the quality of their workmanship and work closely with customers to ensure they get exactly what they need.

Role Brief

The company is looking for an enthusiastic social media (SM) Assistant who has SM and Content knowledge, preferably with a luxury brand and mature customer.

The SM Assistant role is a key part of the company Marketing plans and function. The role encompasses all aspects of their SM, including delivering SM content to all platforms/channels on a daily basis, planning creation content, delivering key content about the company and specific activities within a SM schedule and calendar. You will support the understanding of their success through Google analytics and regular reporting. You must be flexible, creative and logical in your approach with the customer at the heart of everything you do.

The primary element of this role is to drive new profitable customer leads through the engagement of their customer base and potential customers, across all platforms and development of their organic SM strategies. The approach is to use the incredible content they have developed to create and execute inspiring content, grow their reach on all platforms, increase brand awareness, propel customer engagement and drive traffic to the website.

The role is office based, here at Greenfield. You will be located within the factory offices and work alongside the Head of Marketing. You will report into the Head of Marketing.

Main duties and responsibilities

The main priority for SM activities is to grow new, profitable customer leads. In tandem this will grow their following on all channels, develop brand awareness and ensure that they are seen as the go to brand in luxury Greenhouses and Glasshouses, everywhere. You will be responsible for creating captivating content for their companys social media platforms and staying up to date with latest trends and activities within the Glasshouse/ Greenhouse, Gardening and Horticulture sectors.

With their marketing manager you will be required to develop and execute a SM schedule (daily activities for the UK & USA, across all channels) and produce weekly/monthly reports on new leads, customer engagement and interaction. With support and guidance, when appropriate, you will be expected to reply to customer enquiries and comments, follow up appropriately and in line with company policies on such matters. Liaising internally and with their marketing and creative agencies to ensure up to date and historic content is available.

Manage all company SM accounts (Pinterest, Facebook, Instagram, Twitter, LinkedIn, Houzz)

• Develop engaging, creative and innovate content to their customers, with regularly scheduled posts, and promote brand focused messages
• Coordinate SM messaging with the wider Marketing Department to ensure consistency
• Work with the marketing agency and other departments to develop SM timelines coinciding with new product releases, Ad campaigns or other brand messages
• Analyse SM campaigns to report on new leads, visitor data, engagement, and areas for improvement
• Monitor and develop reports on competitor activity across all social media platforms
• Demonstrate a measurable ROI from SM such as increased new customer leads, website traffic generated, improved engagement and following, direct leads from SM platforms
• Trend analysis keep up to date with industry trends, social media algorithms and any emerging technologies to ensure the brand is at the forefront of social media marketing
• Continuous research in best practices to improve the efficiency and effectiveness of their SM activities, to enable them to achieve better results

Role Requirements:

• SM experience with a luxury brand. Within the garden sector, at its broadest, would be an advantage
• Strong interpersonal skills, ability to communicate effectively with internal and external stakeholders Experience of working with external agencies Strong communication skills, both written and verbal High attention to detail
• Proficient in using all Social Media Platforms. Proven experience in social media marketing and demonstrable success in developing and executing impactful campaigns. Ability to create and execute high quality, engaging and on brand content across various platforms
• Clarity of the reasons why they have to ensure that all content adheres to the brands guidelines
• The ability to craft compelling copy with an excellent eye for detail. Strong copywriting and literacy skills are imperative.
• Edit images and videos to maintain a consistent and polished visual style
• Good understanding of Google Analytics
• Excellent administration and organisation skills. Great time management abilities. Ability to prioritise effectively Strong PC skills, working knowledge of all Microsoft packages and reports, CRM
• Ability to work independently and as part of a team
• A passion for luxury lifestyle products for the Home, gardening, Horticultural sectors

Interested? If you feel that you possess the relevant skills and experience then please send your cv by return.