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Job Title: Senior Insights Analyst, Data Analyst
About Us:
We are a leading re-commerce company specialising in the valuation and resale of a wide range of consumer goods, including books, media, and electronics. We are committed to driving circularity in the retail sector by providing consumers with convenient and sustainable options for trading in their unwanted items. With significant growth across our brands, we are seeking a talented and data-driven Senior Data Analyst to join our team.
About the Role:
You will play a crucial role in supporting our marketing efforts by leveraging data to drive customer acquisition, engagement, and retention.
Key Responsibilities:
- Data Analysis & Reporting:
- Analyse website traffic, customer behaviour, and key performance indicators (KPIs) using Google Analytics, BigQuery, SQL, and other data visualization tools (e.g., Power BI).
- Develop and maintain dashboards to track key metrics and identify trends.
- Conduct in-depth analysis of customer data to understand their needs, preferences, and journey across different touchpoints.
- Identify opportunities for customer segmentation, personalization, and targeted marketing campaigns.
- Data Management & Quality:
- Work closely with the marketing team to implement and maintain data collection strategies, including Google Tag Manager and data layer implementation.
- Ensure data quality and accuracy through thorough data cleansing and validation processes.
- Build and maintain customer profiles within our CRM system.
- CRM & Automation:
- Assist in the setup and optimization of our CRM system (e.g., Salesforce) to support marketing automation workflows.
- Develop and implement automated campaigns for customer onboarding, engagement, and retention.
- Business Insights & Recommendations:
- Translate data insights into usable recommendations for marketing campaigns, product development, and business strategy.
- Effectively communicate data findings and insights to stakeholders across the organization.
Key Requirements:
- 3-5 years of experience in data analysis, with a strong focus on web analytics and customer journey optimization.
- Proven experience with SQL, Google Analytics, Google Tag Manager, and data visualization tools (e.g., Power BI, Tableau).
- Experience working with large datasets and data warehousing solutions (e.g., BigQuery).
- Strong understanding of data collection methodologies, data quality, and data governance.
- Experience with CRM systems (e.g., Salesforce) and marketing automation platforms.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and as part of a cross-functional team.
Location & Commute:
- Our office is located near Oxford, Oxfordshire.
- We are open to applications from candidates within a commutable distance, including Reading, Wokingham, Bracknell, Maidenhead, and surrounding areas.
We Are Aspire Ltd are a Disability Confident Commited employer
