Content Marketing Manager

• Content Marketing Manager - Tech
• £46,000 - £53,000
• Oxford - Hybrid Working

The Role

• Collaborate with team members and stakeholders from other functions including Product Marketing, Product Management, Growth Marketing, Sales and Customer Success to develop and execute content strategy
• Create/update SEO optimised content including blogs, white papers, case studies, and other content aligned with short-term and long-term marketing targets, that will live on the company website and be pushed out through marketing efforts.
• Create effective content briefs for agencies, and project manage deliverables for successful outcomes
• Manage posting and engagement on social media platforms, making comments, sending DMs to our customers, connecting with industry influencers and building new influencer networks.
• Create banners and marketing material from agency-created templates using, but not limited to photoshop, illustrator and canva
• Work with Global Corporate Marketing Manager to develop an editorial calendar and ensure marketing and product teams are on board
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience's attention
• Monitor and analyse content performance metrics to assess the effectiveness of the content strategy and make data-driven improvements.

The Candidate

• Proven work experience as a Content manager
• Previous HubSpot (or other marketing management tool) experience preferred
• Basic technical knowledge web publishing
• Knowledge of SEO and web traffic metrics
• Excellent verbal and written communication skills
• Excellent organisational skills
• Extensive knowledge of existing and emerging social platforms: LinkedIn, Instagram, Facebook, Tik Tok
• Knowledge of how to create, execute and analyse text and e-mail marketing channels
• BSc degree in Marketing or relevant field

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