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We are seeking a highly creative and strategic Senior Brand Marketing Manager / Brand Lead to lead the brand communications team at a global consumer organisation. The successful candidate will be responsible for developing innovative marketing ATL campaigns that will build our brand purpose, leading to increased awareness, relevance and respect amongst our target audience. This role will be based in West Sussex 2 or 3 days per week.
Client Details
Our client is a leading organisation in the Consumer, Lifestyle, Leisure, Travel & Tourism industry, operating globally. This business provides hybrid working, with an expectation or 2 or 3 days in the offices in West Sussex.
Description
The successful Senior Brand Marketing Manager / Brand Lead will be responsible for;
- Developing and implementing the brand communications strategy for the organisation; leading key agency relationships and extensive budgets.
- Leading and managing the brand communications team to deliver on brand objectives.
- Developing high quality and effective marketing campaigns that align correctly with the overall brand strategy.
- Acting as the brand guardian to maintain brand purpose and integrity across all company marketing initiatives and communications.
- Managing and maintaining the ATL/media marketing budget.
- Utilising data and market research to drive decisions.
Profile
A successful Senior Brand Marketing Manager / Brand Lead should have:
- Proven experience working on big budget brand communications campaigns, with extensive ATL knowledge from either client or agency side roles.
- Proven ability to managing a marketing team.
- A strong understanding of effective marketing strategies, materials, and channels.
- A true creative flair!
Job Offer
An exciting opportunity with a global brand with ambitious creative communications plans and opportunities for growth and development.
