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An exciting opportunity has arisen for a Loyalty Marketing Manager, a pivotal role for driving customer loyalty across the business. You will be responsible for executing the Loyalty and CRM marketing strategy and managing the end to end processes.
Client Details
A fast paced FMCG Beauty business undergoing an exciting period of growth. The company maintains a substantial market share and has a strong commitment to employee growth and development
Description
You will be responsible for:
- Developing and implementing loyalty marketing strategies to drive customer retention and enhance customer experience.
- Collaborating with internal and external stakeholders to optimise loyalty programmes.
- Analysing customer data and insights to inform and improve loyalty initiatives.
- Managing and monitoring the loyalty programme budget to ensure maximum ROI.
- Developing and maintain effective relationships with key partners and vendors.
- Coordinating with the marketing and agency team to integrate loyalty initiatives across channels.
- Keeping abreast of retail industry trends and competitor strategies to ensure the company remains competitive.
Profile
The successful candidate will have:
- Experience within an FMCG/Retail business
- Proven experience in managing loyalty programmes
- Strong analytical skills to effectively interpret customer data and insights.
- Excellent communication skills to collaborate with diverse stakeholders.
- Demonstrable knowledge of the retail industry and its trends.
- Proficiency in using marketing technology and tools.
Job Offer
A salary of up to £45,000 is on offer for the successful candidate
