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Marketing Lead - Government Relations/Public Sector - Public Affairs/PR
Permanent - Mobile Telecoms
Hybrid working - 3 days/week in the office in the Reading area
Overview:
Join the largest telecom tower company in the UK as we expand our Marketing capabilities to strengthen our position as an industry leader. We are seeking a dynamic and experienced Marketing Lead (Public Sector) to spearhead our Marketing initiatives in the public sector. This role will play a pivotal role in shaping our public affairs engagement, campaign strategies, and communication efforts with government entities and industry bodies. Join us in shaping the future of telecommunications infrastructure and making a lasting impact in enabling a digitally connected society
Key Accountabilities
- Achieve defined OKRs related to public sector engagement, media coverage, and campaign effectiveness.
- Develop and maintain strong relationships with government officials, industry leaders, and media contacts.
- Deliver effective public affairs strategies that align with the company's growth objectives and regulatory environment.
- Provide strategic insights and recommendations to the CMO, General Counsel, and Director of Property and Estates.
- Create and execute game changing Marketing campaigns to increase our share of voice and brand consideration and engagement for both policy influencing, meetings and lead generation/ consultation opportunities.
Essential Skills/Background:
Broad Marketing Skills:
- Extensive experience in public relations, public affairs, and communications within a B2B corporate setting.
- Mobile telecoms experience
- Strong understanding of marketing principles and the ability to develop and execute integrated marketing campaigns.
Public Sector Expertise:
- Proven track record of engaging with government entities, local authorities, and industry bodies.
- Familiarity with telecom regulations, policies, and industry trends.
Excellent Communication Skills:
- Exceptional written and verbal communication skills, with the ability to craft persuasive and impactful messages.
- Strong copywriting skills for creating thought leadership content, press releases, and policy submissions.
Stakeholder Management:
- Ability to build and maintain relationships with diverse stakeholders, including government officials, media personnel, and industry leaders.
- Experience in lobbying and advocacy efforts to influence policy decisions.
Project People is acting as an Employment Agency in relation to this vacancy.
