Marketing Specialist

Marketing Specialist

Department: Marketing & Sales

Job Summary:

Our client is in growth mode, and we are looking for a talented Marketing Specialistto play a pivotal role is shaping the future. You will be responsible for supporting the lead generation process, building relationships, and closing sales deals. Working closely with the marketing, technology and sales team, this role requires good relationship skills, effective communication, and a strong ethos of getting things done.

Key Responsibilities:

Lead Generation

• Coordinates a pipeline of leads including outreach, follow up and re-engagement.
• Utilizes various channels including conferences, marketing events, accessing digital communities and networking to generate a consistent flow of qualified leads.
• Manages database of potential clients on an ongoing basis and facilitates next steps in each stage of the sales process.
• Collaborates with marketing team to create campaigns that attract and convert leads.

Marketing Strategy & Support

• Coordinates presentations and sales collateral sales collateral in digital and physical formats in line with marketing planning strategy.
• Research customer demographics, competitive players and understands current vertical and industry trends.
• Liaises with creative and technology teams to deliver demos for sales presentations and digital channels.

New Business Development

• Coordinates new pitch presentations for business meetings.
• Sources branded marketing materials for upcoming marketing events and meetings.
• Administrative support to support the new business process where needed.

About You:

You like technologyand people. You have a curiosity mindset and an entrepreneurial spirit. People trust you because you organized, proactive, relatable and are a good listener. You are resourceful in getting things done, have strong writing skills and have a good eye for creative and content. You are a strong communicator, work well in agile environments and are confident interfacing with different roles and levels across the organization.