Senior Marketing Executive

SENIOR MARKETING EXECUTIVE

Reading - hybrid working, 3 days in the office

£35-40k DOE

Our client who is going from strength to strength and a leader in their field is seeking a Senior Marketing Executive to join them. This is a fantastic role to join an organisation that believes in the 4Cs, (Capable, can-do attitude, committed and a company ambassador).

Reporting to the VP of Marketing and Business Development, this role is integral to maximising marketing generaterevenue for the business - ensuring that the marketing campaigns and efforts deliver high quality leads and a trusted brand. Experienced in inbound, events and content marketing techniques, the successful candidate will work with thbusiness to create content and materials that reach,attract and convert prospects across all channels.

This role is pivotal to the business - the way they position their brand, attract prospects, how they nurture them to leads - is all in the hands of this role.

DUTIES/RESPONSIBILITIES

• Drive the development and execution of 1:1 and 1: many ABM strategies, focusing on building strong, personalized relationships with key accounts while maintaining a consistent brand identity across campaigns.

• Collaborate on the creation of targeted thought leadership content such as case studies, whitepapers, and blog posts that speak directly to the needs of high-value accounts, showcasing the company's expertise and reinforcing its reputation within key industries.

• Partner with cross-functional teams to craft tailored marketing assets for ABM campaigns, including landing pages, social media outreach, online advertising, personalized email sequences, and sales collateral, ensuring alignment with account-specific needs and interests.

• Drive demand generation efforts, supporting the planning and execution of targeted marketing campaigns designed to engage and convert specific accounts, while regularly analyzing campaign performance to refine strategies.

• Assist in collecting and analyzing ABM-related data, including account-level engagement metrics, to generate actionable insights for optimizing future ABM campaigns and informing strategic decisions.

• Support the coordination and execution of account-focused events such as personalized webinars, exclusive conferences, and high-impact tradeshows that cater to key accounts, ensuring relevance and engagement.

• Stay informed on emerging best practices, industry trends, and new technologies, recommending innovative approaches to enhance account based

strategies and drive more effective targeting of key accounts.

Experience/Skills

Technical Skills:

• Bachelor's degree or CIM qualificaKon in markeKng, business, or a related field.

• 3+ years of experience in markeKng, demand generaKon, or a related role, ideally in a SaaS or technology-driven environment.

Previous experience in Learning is a plus.

• Experienced with the HubSpot markeKng suite

• Strong knowledge of lead generation strategies, tactics, and tools, including digital markeKng, content marketing, email marketing, marketing automation, and CRM systems.

• Proven track record of successfully developing and executing marketing campaigns that drive business results.

• Familiarity with the use of social media platforms, digital marketing, and SEO/SEM techniques.

• Strong writing skills with the ability to create compelling and concise marketing content.

• Excellent analytical skills with the ability to interpret data and metrics to make data- driven decisions and drive optimisation strategies.

Soft Skills:

• ExcepKonal communicaKon skills, both written and verbal, with the ability to effecKvely collaborate with stakeholders at all levels of the organization.

• Detail-oriented with excellent organizational and project management abilities.

• Ability to thrive in a fast-paced, dynamic environment with changing priorities and deadlines.

• A team player who enjoys working with others and contributing to the success of the team.

• A strong sense of ownership and accountability