- Create, lead and execute digital/social media campaigns across all platforms, building the follower base and driving engagement
- Produce creative and captivating copy for social media posts and customer newsletters, breathing life and personality into each of the 4 brands
- Grow and maintain databases to build a thriving online community for each brand
- Work with the product design team to plan and direct photo and video shoots that bring our brands to life and give them personality
- Track and report on campaign performance, ensuring KPIs are met
- Collaborate with PR agencies to maximise seasonal promotions for each brand
- Manage and support trade shows, retail partnerships, influencers and sponsored expeditions for greater brand visibility
- Strong experience in a similar Social Media Marketing, Content Creator or Digital Marketing role, preferably in a b2c eCommerce environment
- Experienced with social media management tools, content management systems, website analytics and reporting
- Track record of growing a brand/s on social media, increasing the number of followers, impressions and engagement
- Experienced in creating video content, photography, and design
- Highly organised with excellent project management skills
- Excellent communication skills and able to influence and manage internal and external stakeholders effectively