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Role: Lead UI Designer Salary: £55'000 Location: Berkshire HQ - 3 days p/w
The Lead UI Designer will work alongside brand colleagues, digital product owners, local country marketing functions, insight and analytics colleagues to identify and deliver a design led (digital) customer experience. You will be shaping the Design System using Figma and will act as the Design knowledge source for Product, Development and Data.
Experience Required
- A strong, well-curated portfolio demonstrating UI expertise (and an ability to talk through projects outlining involvement and value)
- Prior involvement in design projects in a commercial environment
- Competent with industry standard software; Adobe XD and Figma
- Working knowledge of heat mapping and session recording tools used to analyse user behaviours.
- Ability to use both quant and qual insight to inform decision-making
- Ability to solve problems creatively and effectively using design thinking methodology
- Understand the bigger picture when it comes to brand strategy, consolidating insights from user research, long term company goals and product development
- Can demonstrate an understanding of core UI principles and how these influences and guides great UI design decision.
Key Responsibilities
Brand CX
- Work alongside the central Brand team and local Marketing teams to understand the brand promises.
- Identify how these brand promises can be delivered across our digital products, identifying differences in experience across multiple brands
- Support the Group Brand Manager in maintenance of the brand guidelines (on and offline) as required
- Customer champion and user experience Champion the use of customer insight to inform decisions, ensuring that there is a clear rationale for the teams' work
- Champion the use of design thinking techniques where appropriate
- Embed a culture of 'customer first' thinking for digital products
- Work closely with Product Owners, and the Digital analytics team to identify, iterate and test UX improvements and measure the effectiveness of UX
- Deep dive into existing user interactions and evaluate feedback
Design and UI
- Execute all visual design stages from concept to final hand-off to engineer
- Create wireframes, storyboards, user flows, process flows and sitemaps to effectively communicate interaction and design ideas
- Present and defend designs and key milestone deliverables to peers and executive-level stakeholders
- Establish and promote design guidelines, best practices, and standards
- Lead the creation of the digital and offline design guidelines, design system and user guides which are used across multiple product scrum teams, local marketing teams and external agencies
Prototyping
- Take responsibility for the creation of prototypes (on and offline) for new concepts, including visualisation to help leaders understand options and implications
- Obtain user feedback (internal and external) to improve and refine design concepts
