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Location: Warrington
Salary: 30,000+ depending on experience
Fully office based
About the Role
Axon Moore is thrilled to be representing a leading ecommerce company in the search for an Ecommerce Web Analyst to join their dynamic team. This is an exceptional opportunity to be at the heart of a thriving business, working with cutting-edge technology and contributing to meaningful business growth through data-driven insights and innovative optimisation strategies.
This role is perfect for a motivated and inquisitive professional who thrives on uncovering user behaviors, driving action through analysis, and collaborating across teams to optimise ecommerce performance.
Key Responsibilities
As an Ecommerce Web Analyst, you will work within the optimisation team to:
- Web Funnel Analysis: Evaluate performance at every stage of the ecommerce funnel, identify risks/opportunities, and forecast value impacts.
- Merchandising Analysis: Analyse key content and merchandising spots, identify trends, and recommend strategies for personalisation and performance improvements.
- Behaviour Analysis: Assess user interactions, including search and filtering behaviors, to understand intent and pinpoint optimisation opportunities.
- SEO Analysis: Review and report on rankings, identify technical SEO improvements, and discover opportunities for growth in search traffic.
- Optimisation and Experimentation: Design, coordinate, and measure experiments to enhance conversion rates and user experience.
- User Research: Leverage surveys, session recordings, and user feedback to develop actionable personas and inform merchandising, marketing, and product strategies.
The ideal candidate will bring:
- Proficiency in Google Analytics (especially GA4) with a strong focus on behavior analysis.
- Hands-on experience with BigQuery and SQL is highly desirable.
- Strong understanding of tagging and tracking, including Google Tag Manager (server-side GTM experience is a bonus).
- Familiarity with SEO analysis tools and techniques.
- Experience with Conversion Rate Optimisation (CRO) processes and tools.
- Skills in configuring and analysing surveys, heatmaps, and session recordings.
We are seeking someone who:
- Is inquisitive and driven to learn and grow.
- Has experience in ecommerce and a results-oriented mindset.
- Is comfortable challenging the status quo and thrives in collaborative environments.
- Understands how analysis drives data-led decision-making.
- (Bonus) Has a personal or professional interest in the gaming or tech space.
In this role, you'll work with tools including:
- Google Analytics 4
- SQL and Google BigQuery
- Google Tag Manager (including server-side)
- PowerBI
- Symplify (CRO)
- SE Ranking (SEO)
- Google Search Console
- Microsoft Clarity (session recordings)
- SpeedCurve (site performance)
