Marketing Manager

At Blue Arrow, we're redefining the world of recruitment.

We have been named as a Financial Times Diversity Leader, awarded Best Companies three-star rating, the highest possible level representing organisations that excel at world class levels of workplace engagement and we continue to be an Investors in People Platinum employer - the highest accolade that can be achieved. Making Blue Arrow a truly great place to work.

At Blue Arrow, we genuinely care about creating a diverse and inclusive team, not just because it's the right thing to do, but because we know it makes us a stronger, better business. We are searching for people that share our excitement and passion for what we do, and we will continue to grow our #OneBlueFamily with brilliant people from all different backgrounds, perspectives, and experiences, celebrating our differences and knowing that collectively we make the difference.

Sounds like something you'd like to be part of?

Join our #OneBlueFamily as a Candidate Marketing Manager. This role is with Blue Arrow and focused on the brand's candidate marketing needs. Blue Arrow and The Recruitment Co. have recently joined forces to create a larger, more dynamic recruitment business. This merger combines their strengths to offer unparalleled opportunities for job seekers and employers alike.

We areseeking a dynamic and experienced Marketing Manager to join our team. The successful candidate will be responsible for developing and executing candidate attraction and engagement marketing campaigns, maintaining a strongly differentiated position for Blue Arrow in the jobseeker market, and producing high-quality content with a strong focus on SEO copywriting. This role requires a strategic thinker with excellent copywriting skills and openness to develop knowledge and experience of using SEO principles to guide competition in a digital marketplace.

Key Responsibilities:

• Candidate Attraction Marketing Campaigns: Develop and implement innovative marketing campaigns for key client accounts or seasonal recruitment drives, and work with relevant creative agencies to produce marketing assets that help attract top talent
• Market Positioning: Position our brand effectively in target jobseeker markets to enhance visibility and reputation and maintain a competitive advantage
• Industry Trends: Identify and keep up to date with key industry trends (competitors & candidates) to refine targeting strategies. Create detailed candidate persona overviews to guide long-term strategy
• Content Production: Create and manage high-quality content, including blogs, guides, and landing pages, focusing on SEO
• Career Advice and Candidate Resources: Own the career advice and candidate resource website sections to ensure consistency and thoroughness of the offering
• SEO Alignment: Work closely with the SEO Manager to align content strategies and support organic search campaigns with an omnichannel approach (e.g., social media, paid ads, emails).
• Content Development: Develop candidate-focused content using SEO content briefs and keyword targeting
• Outreach Strategies: Execute outreach strategies and promote shareable content to assist with natural backlink acquisition

Marketing Capability:

• Bachelor's degree in Marketing, Communications, equivalent qualification or proven experience of working in a similar role
• Strong copywriting skills with a focus on SEO
• Experience with content management systems (CMS) and marketing automation tools
• Excellent communication and interpersonal skills
• Ability to work collaboratively with cross-functional teams
• Strong analytical skills and attention to detail
• Knowledge of current digital marketing trends and best practices

This role is ideal for marketers who excel in communication and coordination. While we have access to qualified and experienced graphic designers to handle all graphic design tasks, we seek marketers who can effectively manage and integrate various specialist skills. You'll be responsible for ensuring clear and strategic communication regarding what is communicated, why it is communicated, where it is communicated, who it is communicated to, and how it is communicated.

Some of the Benefits, Training and Development we offer:

• Salary basic up to 45k basic
• Remote working
• Dedicated structured support for new starters, including performance and development support, goal setting and advice on navigating your way through your new job
• 25 days holiday (plus public holidays) increasing by length of service until it reaches 30 days
• Focused wellbeing programme, including access to a network of mental health first aiders and a full subscription to the Calm mindfulness app
• Your Birthday off and you can buy extra holidays
• Fully paid day off for charity work of your choice
• Wide range of flexible and lifestyle benefits
• Long service and recognition awards
• Ongoing training and development
• Opportunity to enjoy trips for Gold Award Winners

Proud to be an inclusive and equitable employer:

To ensure you have the best experience with us, please let us know if we can make any adjustments to our application or interview process and feel free to note in your application which pronouns you use.

RSS Global is a portfolio of brands specialising in staffing and workforce solutions in the UK, Ireland and Asia Pacific. Our brands include Blue Arrow, Chadwick Nott, Global Medics, Litmus, Medacs Healthcare, Tate and The Recruitment Co.

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