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A new Digital Marketing Specialist role for a B2B manufacturing firm based in Scunthorpe. This will be a varied hands-on digital role, responsible for managing multiple digital channels.
Client Details
Our client are a fast-growing manufacturing and production company, and are market leaders in their niche manufacturing industry. They are looking for a digital marketing expert to join their marketing function.
Description
The key responsibilities for the Digital Marketing Specialist will include:
- Execute the Digital marketing plan, managing online marketing campaigns.
- Analyse marketing activity results and report marketing KPIs.
- Conduct research on target markets and monitor competitor's marketing efforts.
- Manage multi-channel communications for B2B lead generation and brand awareness, website development, SEO, PPC, social media, direct mail, email, advertising, and PR.
- Measure marketing effectiveness, report campaign ROI, and provide monthly KPI and budget reports.
- Ensure the brand aligns with its market value proposition.
Profile
The successful Digital Marketing Specialist will have the below experience:
* 2-3+ years of experience in digital marketing
* B2B industry experience is desirable, but not essential.
* Competence in the use of CRM databases
* Ability to work with a content management system of a website
* Strong eye for design, with keen attention to detail
* Understanding of Pay Per Click and Search Engine Optimisation (SEO)
* Familiarity with social media and social management tools
* Strategic thinking capabilities, delivering project goals on time and within budget
* Highly organised, self-motivated, able to prioritise and manage own time effectively
* Team player, willing to provide hands-on help as part of the team
Job Offer
On offer for the Digital Marketing Specialist role:
- Competitive starting salary 32,000 - 37,000 depending on experience
- Hybrid working option
