Back to search
A new senior marketing role with a blend of Product Management and marketing strategy. This role will be working for a fast-growing SME manufacturing company in Scunthorpe.
Client Details
Our client are a fast-growing manufacturing and production company, and are market leaders in their niche manufacturing industry. They are looking for a B2B Product Marketing expert to lead their marketing function.
Description
The key responsibilities for the Product Marketing Manager - Industrial Products role will include:
Market Research & Analysis:
- Conduct market research to identify industry trends, competitor activities, and customer needs.
- Analyze product performance, customer feedback, and market dynamics to inform marketing strategies.
- Translate insights into actionable recommendations for product positioning and improvements.
Product Positioning & Messaging:
- Develop clear and compelling product positioning, messaging, and value propositions tailored to different customer segments.
- Create product messaging frameworks and ensure consistent messaging across all customer touchpoints.
- Collaborate with Sales and Customer Success teams to tailor messaging for different stages of the customer journey.
Go-to-Market Strategy:
- Design and execute go-to-market (GTM) plans for new product launches and updates to drive awareness and adoption.
- Coordinate cross-functional efforts to align launch activities with Product Development, Sales, and Communications teams.
- Define product success metrics and analyze performance to optimize future GTM strategies.
Sales Enablement & Support:
- Develop and deliver sales tools, presentations, and training to equip the Sales team with the knowledge and resources needed to communicate product value effectively.
- Support Sales with competitive analysis, customer personas, and use-case scenarios that facilitate informed customer conversations.
- Gather feedback from Sales to continuously refine and improve marketing materials and positioning.
Content & Campaign Development:
- Collaborate with the Content and Digital Marketing teams to create product-focused content, including web copy, white papers, case studies, blog posts, and social media assets.
- Plan and execute targeted marketing campaigns (email, webinars, industry events, etc.) to drive product awareness and lead generation.
- Measure the effectiveness of content and campaigns, adjusting strategies as needed to optimize impact.
Customer Insights & Product Feedback:
- Maintain a close relationship with customers to gather insights on product satisfaction, pain points, and new feature requests.
- Conduct regular surveys, focus groups, and interviews to collect customer feedback and improve product-market fit.
- Act as the voice of the customer in cross-functional discussions, advocating for features and benefits that align with customer needs.
Profile
The successful Product Marketing Manager - Industrial Products will have the below experience:
- 3+ years experience in a marketing role, working with PHYSICAL products
- Desirable industry experience would include construction, manufacturing, security products
- B2B Marketing experience
- Strong understanding of NPD processes
- Proven experience in leading a marketing department
- Excellent communication and leadership skills
- Ability to work in a fast paced environment
*applicants require PHYSICAL product management experience, tech product management will not be considered*
Job Offer
On offer for the Product Marketing Manager - Industrial Products role:
- Competitive starting salary between 55,000 - 65,000
- Hybrid Working
*applicants require PHYSICAL product management experience, tech product management will not be considered*
