Communications and Marketing Assistant

Job Title: Communications and Marketing AssistantLocation: Sevenoaks TN13Contract Type: Permanent Weekly Hours: 37Working Hours: 8:45-5:15Benefits: Generous annual leave entitlement, company pension scheme, health cash plan, well being grant and additional leave at christmasStart Date: DecemberSalary: £25,072

Responsibilities:

• Act as a key point of contact within the communications team, managing tasks, project plans, and team mailboxes to support the delivery of the 2022-2024 communications and marketing strategy.
• Assist the internal and external communications partners in executing their yearly communications and marketing plans.
• Coordinate tasks and projects, maintain databases, and manage campaign plans. Oversee content management on platforms such as Umbraco and Interact.
• Produce creative content, including design assets, video, audio, and photography, either internally or with partner agencies and freelancers.
• Manage and maintain internal resources and guides to support colleagues with communications and marketing activities.
• Help raise the profile of West Kent externally by managing social media and digital content.
• Support the evaluation of the team's performance using platforms like Hootsuite, Google Analytics, Hotjar, and Interact.
• Assist with event management, participate in the out-of-hours rota, and maintain team drives.
• Support the team in managing annual budgets and handling invoice administration.

Performance Measures:

• Successful management of planning tools, including the weekly grid, monthly forward look, and annual communications and marketing plan.
• Effective delivery of internal and external campaigns, aligned with the ROSIE/OASIS model campaign plans.
• Onboarding of new colleagues and maintenance of induction resources and guides.
• Efficient management of the team's inbox and calendar, ensuring timely responses to business requests.
• Submission of monthly and quarterly communications reports to the executive team, highlighting core KPIs.
• Reporting on key projects and campaigns using lessons learned templates.

Person Specification:

Expertise:

• Background in communications and marketing through degree, relevant experience, or qualifications.
• Experience developing branded materials for multiple communication channels.
• Knowledge and experience in managing social media channels (professional or personal).
• Understanding of content management for websites (professional or personal).

Qualifications and Skills:

• Proficient written and oral English skills; experience writing in plain English to ensure clarity and effectiveness.
• Demonstrated interest or experience in communications and marketing through a degree, professional experience, or volunteering.
• Strong organizational and coordination skills, with experience handling multiple tasks and meeting deadlines.
• Knowledge of SEO and analytics tools is an advantage.

Desirable:

• A degree or qualification in communications or marketing.
• Experience with design tools like Canva or Adobe Suite.
• Knowledge of analytics tools such as Google Analytics and Hotjar, with experience in reporting and implementing improvements.
• Previous experience in the housing sector.
• Experience working within a communications and marketing team.