Marketing Manager

Role: Marketing Manager – Sheffield     

Salary: £37,375- £44,888 DOE per annum

Hours: Monday to Friday 9am- 17:00pm

Benefits:

• 30 days annual leave plus bank holidays, opportunity to buy and sell holiday
• 15% employer pension contribution
• Performance related bonus
• Flexible working
• Cycle to work scheme, healthcare cash plan and life assurance
• Paid voluntary day, maternity, adoption, and shared parental leave
• Benefits designed to suit your lifestyle - from discounts on retail and socialising, to health and wellbeing, travel, and technology...and plenty more
• Opportunity to work abroad for up to 30 days of the year

Position Overview:

Elevation Recruitment are exclusively collaborating with a government owned financial services company.  

Reporting to the, Senior Manager, Marketing and Events, the Nations and Regions Marketing Manager will lead key elements, whilst supporting the Senior Managers on the wider development and delivery of integrated marketing, communications, and events strategy.

They will lead marketing on campaigns throughout all regions and nations of the UK, not just Fund areas. Working closely with the UK Network (a field team that seeks to address geographical imbalances in smaller business access to finance across the UK), the Nations and Regions Marketing Manager will develop and deliver campaigns that aim to educate and enable intermediaries to better support smaller businesses on their finance journey, through the provision of information, support and guidance on products, services, and content to improve their access to finance. Some campaigns will also be targeted at smaller businesses directly. The Nations and Regions Marketing Manager will also support the Senior Managers on the delivery of marketing, communications and events plans for the Nations and Regions Investment Funds.

Responsibilities:

Marketing

• Gain a thorough understanding of both internal and external research and insight to help inform nations and regions strategy and campaigns
• Work closely with the UK Network team to bring marketing expertise to the strategic planning and delivery of their activity of encouraging and enabling smaller businesses to seek the finance best suited to their needs
• Plan, initiate, create, implement, measure, review and evaluate a series of insight driven, themed campaigns, with a focus on the indirect to SME channel working with regional intermediary partners
• Create regionally focused digital content, newsletters, emails, and content for collateral and campaigns
• Create ad-hoc intermediary/regional engagement campaigns/activity to support business requirements, to raise awareness, inform and educate about the bank and its products so they will in turn be able to inform, educate and signpost smaller businesses
• Carry out tactical marketing activity in underserved areas/regions, including the regions without a fund
• Manage the UK Network Marketing and Events Toolkit to enable the field team to self-serve on BAU marketing and events activity
• Develop integrated acquisition strategies targeted at key audiences to raise awareness and drive interest
• Lead, organise and manage regional in person, virtual and hybrid events in collaboration with the UK Network, ensuring correct events processes and documentation are followed
• Provide campaign performance updates and regular reporting to key stakeholders, highlighting areas of concern and success
• Proactively manage and reassure senior key stakeholders through regular activity updates and review meetings, clearly demonstrating the benefits/impact of activities
• Act as brand guardian and champion, ensuring all branding adheres to brand guidelines
• Be self-motivated and keep abreast of market/ industry trends to ensure you have the knowledge & skills to perform your role effectively
• Prepare contact reports for any briefs/projects/client meetings and/or calls to ensure written account of communications at all times
• Provide written record to the client of ANY verbal communications to ensure a record is kept

Internal & External Stakeholders:

Internal

• Wider Partner Programmes Team colleagues
• Wider Market Engagement and Transformation Teams: Digital & Direct Marketing; Brand & Strategy; Communications: UK Network
• Nations and Regions Investment Funds team based in Sheffield
• Wider Bank Teams: Legal; Procurement; Policy; Strategy; Public Affairs; Economics

External

• Intermediaries, partner organisations, fund managers
• Event managers
• Printers, designers, agencies etc.

Required behaviours:

• Significant marketing, communications and events management experience
• Financial services experience in debt, equity and investment is preferred
• Organised, efficient with strong time management skills
• Ability to manage multiple tasks efficiently, managing priorities and deadlines
• Communicates clearly and effectively
• Manages external and internal stakeholders with appropriate understanding of level and seniority
• Flexible approach to tasks and strong teamwork ethic
• Experience of implementing brand guidelines with third parties
• Exceptional attention to detail with excellent writing and grammar skills for proof-reading and correction
• Ability to understand complex scheme details and impart this information to Intermediaries in plain English
• Preferred knowledge of the regional policy and investment landscape
• Strong writing skills for digital, print and social media
• Experience using event management tools desirable
• Professional Marketing Communications qualifications preferred and support for professional development provided through Government Communication Service