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Product Marketing Manager
Are you a strategic thinker with a passion for education and product marketing? Join a well-established organization, that support educators and schools on a global level. I am working to hire a dynamic Product Marketing Manager to drive the strategy for this companies largest revenue-generating product. This role reports directly to the Director of Product Marketing and involves working closely with a team of eight Product Managers spread across the UK and Australia.
Location: Sheffield (3 days a week in the office)Salary: up to £60,000 per annum
About the Role:
Key Responsibilities:
- Develop and implement a comprehensive product marketing strategy to support growth.
- Streamline product offerings and recommend suitable products to existing customers.
- Lead the marketing strategy for the job board, used by teachers and educational institutions, ensuring high conversion rates and revenue growth.
- Work closely with stakeholders, including the sales team, to achieve set targets.
- Drive campaigns targeting schools and trusts, promoting product use and retention.
- Focus on conversion rates, MQSL (Marketing Qualified Sales Leads), and revenue optimization.
Candidate Requirements:
- Proven experience in product marketing, ideally within a B2B environment.
- Strong ability to build and execute product strategies.
- Excellent stakeholder management skills.
- Experience in conversion and revenue growth strategies.
Interview Process:
- Three-stage process:
- 30-minute interview with the talent team.
- One-hour interview with the Chief Marketing Officer (CMO).
- One-hour interview with the CMO and sales team, focusing on competency-based assessments.
