Product Marketing ManagerLocation: Sheffield (Hybrid - 3 days in the office per week)Salary: Up to £60,000

An exciting opportunity has arisen for a talented and experienced Product Marketing Manager to join a forward-thinking company in the education sector.

The Role

As the Product Marketing Manager, you will take ownership of the marketing strategy for the company's largest product offering. This pivotal role involves analyzing where and how interest in the product is being generated, identifying the most effective campaigns to run, and strategizing on retaining customers once they are on board.

You will oversee the processes and platforms involved in the product's marketing strategy, evaluating and optimizing various marketing channels to determine the most effective ways to convert interest into action and drive customer engagement. This is a hands-on, strategic role that offers the opportunity to make a significant impact on the business.

Key Responsibilities

Develop and own the marketing strategy for the company's largest product offering.
Analyze customer acquisition data to identify where interest is being generated and adapt campaigns accordingly.
Design and execute targeted marketing campaigns to attract, engage, and retain customers.
Collaborate with internal stakeholders to ensure alignment across marketing, sales, and product teams.
Evaluate and optimize the performance of different marketing channels to maximize conversions and drive subscriptions.
Own and manage marketing processes, tools, and platforms to ensure efficiency and scalability.

Your Skills and Experience

Proven expertise in Product Marketing, with a strong understanding of customer acquisition and retention strategies.
Experience in developing and executing marketing strategies, as well as running end-to-end marketing campaigns.
B2B marketing experience is essential for this role.
Prior experience working with subscription services is highly desirable but not required.
Excellent communication skills and the ability to collaborate effectively with multiple stakeholders.

Benefits

Competitive salary of up to £60,000.
Flexible hybrid working model - 3 days in the office per week.
The chance to work on high-impact projects within a growing and meaningful sector.

How to Apply

If this sounds like your next career move, please express your interest by sending your CV to Daniel Abbasi via the 'Apply' button on this page.