- Develop, implement, and manage comprehensive PPC strategies across various platforms, primarily Google Ads.
- Conduct thorough keyword research, analysis, and expansion.
- Create compelling ad copy and manage A/B testing initiatives to improve performance.
- Monitor, analyse, and optimise campaign performance (CTR, CPC, CPA, ROAS) against KPIs.
- Manage campaign budgets effectively, ensuring optimal allocation and spend efficiency.
- Stay abreast of the latest PPC trends, platform updates, and industry best practices.
- Proven Experience: You have demonstrable, hands-on experience managing successful PPC campaigns, ideally within an agency or in-house environment.
- Google Ads: You possess extensive and in-depth knowledge of the Google Ads platform (including Search, Display, Video, Shopping). Google Ads certification is highly desirable.
- Results-Driven: You have a track record of achieving and exceeding targets related to lead generation, conversions, and ROI.
- Strategic Thinker: You can see the bigger picture and develop long-term PPC strategies.
- Excellent Communicator: You can clearly articulate complex information and report on performance effectively.
- Location: You must live within a reasonable commuting distance of our Shrewsbury office as this is a hybrid opportunity