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Customer Focus:
Strong understanding of digital customer psychology and behavior in an online/eCommerce environment.
Proficient in developing user experience (UX) and user interface (UI) for online promotions and campaigns.
Ability to think from the customer's perspective, ensuring a seamless and engaging shopping experience.
eCommerce & Technical Expertise:
Skilled in developing and implementing effective promotional strategies aligned with business goals.
Proficiency with digital marketing tools and platforms, ideally including Hybris.
Expert knowledge in CRM, email marketing, digital communications, and analytics tools.
Analytical Skills:
Strong ability to analyze data to measure campaign success and drive data-informed decisions.
Experienced in managing qualitative and quantitative data sources for actionable insights.
Knowledgeable in pricing models, discounts, short-term vs. long-term success criteria, ROI assessment, and true incremental value calculation.
Project Management:
Excellent organizational skills to manage multiple complex campaigns and projects simultaneously.
Hands-on experience with workflow and prioritization tools such as Jira or similar platforms.
Understanding of Agile principles and their application in project execution.
Key Attributes:
Communication Skills: Excellent verbal and written communication skills; adept at engaging with various departments and stakeholders at all levels.
Exceptional Organization: Proven ability to manage complex campaigns and projects while adhering to time and budget constraints.
Creativity: Innovative thinker capable of designing engaging and effective promotional campaigns; strong problem-solving abilities.
Attention to Detail: Ensures accuracy and consistency in promotional materials and pricing.
Additional Desirable Skills:
Budget Management: Experience in managing budgets and optimizing spend to maximize ROI.
Agency Management: Skilled in working with external agencies, defining scope, prioritizing work requests, negotiating terms, and ensuring high-quality deliverables.
If you have a passion for digital marketing and are ready to take on a challenging role working for a fun, dynamic and exciting organisation, we would love to hear from you.
