- Providing support and contributing ideas and collateral for paid advertising campaigns.
- Creating content for social media to include TikTok, Instagram and Facebook amongst other platforms.
- Transforming written collateral into intriguing webpages in a way that will generate results, engagement and retention for customers and will enhance the customer journey.
- Overseeing Google Ads and Analytics as well as additional affiliate networks.
- Reviewing campaign analytics from current and historical campaigns in order to identify ways of improvement for engagement and retention.
- Producing reports on analysis in order to track the success of the marketing campaigns in order for these to be presented to stakeholders.
- Utilising the systems and software of the company to extract and use data that can be applied to email campaigns.
- Working closely with the sales team on optimising customer journeys with the business, as well as generating leads to pursue.
- Working on strategies with the aim of reengaging with potential customers that are not currently active.
- Providing ad hoc support on community communications.
Digital Marketing Executive
NET Recruit
Posted 11 hours ago, valid for 19 days
Southampton, Hampshire SO19 1BQ
Full Time
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Sonic Summary
- A leading hospitality business in Southampton is seeking a Digital Marketing Executive to join their team in a full-time, permanent role.
- The ideal candidate should have a few years of experience in a marketing role, particularly with digital channels, and possess a marketing qualification.
- Responsibilities include creating content for social media, managing Google Ads and Analytics, and producing reports on campaign performance.
- The starting salary for this position is around £30,000, depending on experience and skills, along with additional incentives and opportunities for progression.
- Candidates should be confident communicators with the ability to produce engaging marketing content across various platforms.