Your Company:NET Recruit are delighted to be collaborating with a long-term partner and highly successful business operating in the engineering sector, to support their ongoing search for a creative and proactive Digital Marketing Specialist to join the team operating in the Southampton area. With exceptional growth plans predicted for the next couple of years, this business is on target to amplify their customer reach and revenue, whilst growing their core teams significantly.The scope of this role, is for the position holder to take responsibility for digital marketing campaigns, including overseeing the website, paid searches emailing marketing and automation, using comprehensive data and analysis to identify areas for improvement to maximise ROI.Your Roles and Responsibilities:

Managing the Google Ads accounts, seeking ways in which these can be optimised to support business goals
Proactively identifying opportunities to improve keywords, advert copy, automation and bid strategies, utilising tools such as AB testing and data analysis to inform decision making
Using CRM systems to manage the tracking and conversion
Taking ownership of the website structure and content, spanning across all channels and markets
Optimising digital channels for both organic and paid traffic, with the aim of improving ROI
Measuring and reporting on the performance of digital marketing activities using web analytics tools
Creating marketing campaign content for lead generation
Ensuring the business is compliant with the internal code of conduct and frameworks

What you will need to Apply:The ideal candidate for this role will be an experienced marketing professional, ideally with a background in the HVAC sector and a marketing qualification. Applicants should possess previous experience in and a strong working knowledge of Google and other Digital Advertising, WordPress website (including managing these), B2B email marketing and CRM systems. Additionally, good communication skills and analytical abilities are key to the success of this role. A practical knowledge and understanding of GDPR is also required. What you will get in Return:For the successful candidate the business is offering a competitive starting salary which will of course be dependent on previous experience and relevant knowledge relating to the role. This will accompany a fantastic peripheral package including a generous base holiday allowance, entrance into the competitive company pension scheme and also a plethora of other monetary incentives, rewards and discounts. This role can also be worked in a hybrid capacity.The company has said that while in this role there will be ample opportunities for growth and progression within your career, with full support being provided to assist you in meeting and exceeding your targets that will enable your development throughout the company. You will also be able to access training whenever you require it in order to stay updated with the latest software upgrades and releases to help improve workflow within your role. If this excellent opportunity interests you, then please don't hesitate to apply today!