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This is a great opportunity for a dynamic individual to join the team at St Andrews Botanic Garden. The Trust is currently going through a period of growth with significant investment in the Garden’s infrastructure, resources and programmes. This role will play a leading role in the day-to-day operations of the Trust’s commercial activities and the development of the Trust’s strategic plans, responsible for ensuring the efficiency of business operations covering admissions, hospitality, facilities hire, events, memberships, website, communications and marketing.
The ideal candidate will be well-versed in tourism, visitor services and business performance, with a passion for nature and the outdoors. They will be a competent leader, able to provide guidance that enhances performance in a manner which incorporates the Trust’s vision and culture. You will be working as part of a small and friendly team, and good verbal communication skills and willingness to work towards common goals are essential.
Leadership and Management:
- Reporting directly to the Executive Director, provide leadership to all departments, including Horticulture, Admissions and Events, Education, Development, Communications and Marketing, and Administration.
- Develop and implement operational strategies to optimize efficiency and profitability.
- Recruit, train, and develop a high-performing team of professionals in each department, conducting periodic employee appraisals.
Visitor services and community engagement:
- Foster a culture of exceptional visitor experience and satisfaction, ensuring that all visitors receive a memorable and personalised experience.
- Build and maintain strong relationships with visitors, suppliers, and other stakeholders.
- Maintain high standards of cleanliness, safety, and maintenance throughout the Botanic Garden.
- Oversee the food and beverage and retail operations, ensuring quality products and services are offered to players and guests.
- Develop and manage menus, pricing strategies, and inventory management.
- Manage the selection and purchasing of merchandise for the Visitor Centre.
Financial management:
- Develop and manage the annual operating budget, monitoring financial performance and implementing strategies to achieve financial goals.
- Monitor and analyse financial performance, including budgeting, forecasting, and revenue management.
- Review and approve departmental budgets.
- Stay informed about industry trends, market conditions, and competitive developments.
- Oversee payroll, accounts payable/receivable, and inventory management.
- Ensure compliance with all relevant legal and regulatory requirements.
Health and Safety:
- Take ownership of all health and safety within the Trust.
- Ensure all risk assessments are up to date and Trust-specific.
- Follow up all accidents/incidents and near misses within 48 hours and update risk assessments, policies and procedures as needed.
- Working with the Administrative Officer and Health and Safety consultant, manage all relevant tasks, risk assessments, reviews, policies, and procedures.
Communications and Marketing:
- Develop and implement marketing strategies to promote the Botanic Garden, its programmes, and services to the local community.
- Build relationships with local businesses and organisations to expand the Botanic Garden’s reach.
- Oversee the sales process for courses, activities, events, and facilities hire.
Qualifications:
- Minimum of 5 years of experience in the management of public facing organisations, with at least 2 years in a leadership role.
- Proven track record of achieving financial targets and delivering exceptional guest satisfaction.
- Strong leadership and communication skills, with the ability to inspire and motivate a diverse team.
- Excellent problem-solving and decision-making abilities.
- In-depth knowledge of hospitality operations, including front office, housekeeping, food and beverage, and sales and marketing.
- Proficiency in management and book keeping software (eg Xero) and Microsoft Office Suite.
