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The Candidate is delighted to be partnering with a leading B2B company. Established over 4 decades ago, this privately-owned business has a strong track record of delivering solutions to clients in the construction, industrial, and related sectors. They are known for their commitment to quality, innovation, and a positive workplace culture, evidenced by their multi-year "Great Place to Work" accreditation. With ambitious growth plans, including significant revenue targets, they are embarking on an exciting phase of global expansion.
The Candidate is currently seeking a highly experienced and strategic Head of Marketing to lead their marketing function and drive their continued success. This is a newly created role, reporting directly to the Chief Revenue Officer, and offers a unique opportunity to shape the future of the company's marketing efforts. The successful candidate will manage a small but dedicated marketing team and will be responsible for developing and implementing a comprehensive marketing strategy aligned with the company's ambitious growth objectives.
This role requires a seasoned marketing professional with a proven track record of success in a senior leadership position, ideally with C-Suite/Marketing Director experience. They will possess a deep understanding of B2B marketing, particularly within a project-based business environment. Experience in the industrial, construction, manufacturing, or related sectors would be highly advantageous. A strong focus on lead generation and Account Based Marketing (ABM) is essential, as the company works with high-value clients on large-scale projects.
The Head of Marketing will be responsible for:
- Developing and executing a data-driven marketing strategy across all channels.
- Leading and mentoring the marketing team.
- Driving lead generation and brand awareness.
- Managing the marketing budget and resources effectively.
- Overseeing all marketing activities, including digital marketing, content creation, events, and PR.
- Analysing marketing performance and making data-driven recommendations.
- Collaborating closely with sales and business development teams to ensure alignment and maximise revenue.
- Staying abreast of market trends and competitor activities.
The ideal candidate will be a highly motivated and results-oriented individual with exceptional communication, interpersonal, and presentation skills. They will be a strategic thinker with strong analytical and problem-solving abilities, capable of translating business objectives into effective marketing campaigns. They will be comfortable working in a fast-paced environment and will be passionate about contributing to the company's continued growth and success.
This exciting opportunity offers a competitive salary package, including a bonus scheme, and flexible working arrangements. It represents a chance to join a dynamic and growing company at a pivotal moment in its history, with significant opportunities for career development and progression, potentially to a C-Suite level. The Candidate encourages all qualified candidates to apply.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
